Choosing the Right Franchise Marketing Agency: An Essential Services Guide
Franchises face a different set of marketing challenges than other business models. Each location is locally owned and operated, but all are expected to uphold the same brand standards. That creates a constant push and pull between maintaining consistency and adapting to local needs. Without a structured system in place, marketing efforts can quickly become […]
Understanding What Truly Counts As Conversion (And Why Most Companies Get It Wrong)
Consider this common scenario: On paper, your marketing performance looks strong. Cost per lead (CPL) is down, impressions are up, and your ad platform shows conversions are rising. But then you talk to your sales team and learn that appointments are flat, proposals are down, and revenue is behind forecast. Marketing might report hundreds of […]
The Importance of Data-Driven Decision-Making in Digital Marketing Campaigns
Businesses in this era have access to an overwhelming amount of data. From website visits and transactions to interactions on social media and customer service conversations, organizations can leverage large swathes of data to optimize marketing efforts in a variety of ways. Digital marketing campaigns that are driven by data strengthen decision-making, serving as a […]
TCPA Compliance 2025 Update: 1:1 Consent Rules & Settlements
The Telephone Consumer Protection Act (TCPA), established in 1991, has undergone significant updates over the years to address changing technologies and communication practices. Originally designed to limit unsolicited phone calls and messages, it has evolved to encompass stricter consent requirements and broader regulatory oversight. It’s critical that you understand the 2025 version of this act […]
LASR: The Intellibright Approach to Digital Marketing
Intellibright is a Google Partner agency that specializes in Performance Digital Marketing. We believe the focus of our conversations with our partners should be LASR (Leads, Appointments, Sales, and Revenue). In the ever-evolving landscape of digital marketing, success can seem intricate and difficult to understand. However, with our services, businesses can easily see true measures […]
Conversion Optimization – Successful Digital Marketing Requirement
Imagine lowering your COGS by 50% and the impact that would have on your business! Digital marketing is like a mini business inside your business – and conversion optimization is the key to success. When we increase your visitor-to-lead ratio, the cost of leads gets lower. Essentially, we can generate more leads for the same […]
The Importance of Monitoring Every Phone Call
If your goal is to get your prospects to call your number, you need to be using call tracking to understand what’s going on with your campaigns. Call tracking allows you to see where your calls are coming from, allowing you to expand on winning campaigns and turn off ineffective campaigns. However, very few businesses […]
How’s the Weather?
Let’s pretend that your profits aren’t setting the world on fire. Or even the region. Is bad weather preventing sales? How about the cost of gas? What about the lack of bagels in the company kitchen?
How Our Model Works For Contractors
Intellibright does true pay per sale marketing. We build the website, pay for the online advertising, and do not charge any fees unless sales are generated from our efforts.
The Tale of the Forsaken Follow-Up
Ladies and gentleman, it’s storytime. Today’s tale breaks our hearts. Get your tissues ready because if this doesn’t make you cry, nothing will: Businesses fail to follow up on 71% of leads.
(Head)set Your Way to Productivity
Intellibright knows firsthand that headsets increase productivity. This is because they:
Let the Sales Team Sell
In 20th Century America, many families survived off the tried and true tactics of door-to-door sales. The job consisted of mostly men who practiced the trade and some of them transformed knocking on strange doors into an empire.
The Brilliance of Prioritization
Many salespeople will work the oldest lead when they get behind. This is the worst strategy as the newest leads are, by far, the most likely to convert to sales. Having an automated lead system allows users to focus on the most relevant leads in a standardized way so that conversions are maximized.
Total Lead Management Solutions
This week we were working with a client to put a better lead management solution in place. When we were proposing it, they stopped us.
The Payoff to Pay For Performance Models
A significant number of marketing companies run on a business model that lacks finesse and does little to increase business for anyone but themselves. How many?
Close Phone Calls to Open Doors
Whether in person or on the phone, salespeople must close. An increase in long distance business interactions means that closing on the phone proves more vital than ever. Even if located in the same area, a lead might prefer to take a meeting via phone for any number of reasons.
Seeing Double Boosts Business
Are your salespeople seeing double? If not, they should be. When Intellibright talks about seeing double, we mean lead generation and excelling at customer care via the fabulous duo of dual monitors. Salespeople who use dual monitors benefit from a range of positive results including:
Intellibright – A true partner.
One of the things I like the best about our performance marketing (pay per sale) business model is that we don’t work with more than one provider per market area. In the case of our national clients, they basically own us for that vertical. Which is why we go to great lengths to help our […]
Top Five Reasons Your Company Needs a CRM System
A customer relationship management (CRM) system qualifies as the single most important element for improving business. Think of CRM software as a streamlined repository of potential profit. This statement holds true for all companies, no matter what they produce or their size or how long they’ve been in business. The following list details the top […]