“Hiring Intellibright was a game-changer. We went from drowning in low-quality aggregator leads to a highly profitable inbound system we controlled from start to finish. With 89% fewer leads, we drove over $220K more in monthly revenue while doing a fraction of the work.”
– Sam C.
A full campaign overhaul cut Infinity from Marvin’s cost per lead from $1,526 to $152, connecting ad spend to new, verified customer calls.
Infinity from Marvin, a leading construction company, came to Intellibright with a problem: their paid search campaigns were driving clicks but not conversions. Broad match keywords and poor conversion tracking inflated costs and limited performance. Intellibright restructured every campaign, added verified call tracking for first-time sales calls, and refined keyword targeting to eliminate unqualified traffic.
Results were immediate: cost per lead (CPL) fell from $1,526 to $152, and calls from new, qualified customers increased substantially. By aligning ad spend to verified outcomes, Intellibright’s construction marketing strategy turned underperforming campaigns into an efficient lead generation system that delivers measurable growth for construction companies.
A solid website serves as a strong foundation that helps construction companies stand out in a competitive market. Our websites focus on speed, structure, and messaging that convert potential customers who are comparing options online. Each page features completed projects, reviews, and clear contact paths to generate more qualified leads. Every layout supports your larger construction marketing strategy, linking site content to marketing channels like search and social media to increase visibility, improve engagement, and strengthen overall performance across your construction business.
Winning local visibility is essential for construction company marketing. We optimize company websites with precise location data, service-specific keywords, and content that reflects real construction projects. These updates enhance brand authority across search and social media, aligning marketing efforts with customers who are ready to act. Each improvement supports your broader marketing campaigns, increasing exposure, boosting engagement, and bringing more qualified construction leads to your business through sustained, targeted visibility.
Precise search engine marketing (SEM) ensures your construction firm appears before competitors when potential clients search for remodelers or general contractors. We manage paid advertising with location targeting, service-specific keywords, and optimized landing pages that highlight completed projects and encourage direct contact. Each campaign supports your digital marketing goals, increases reach across social media platforms, and reinforces your construction company marketing strategy. The outcome is more visibility, stronger engagement, and a consistent flow of new projects from qualified searches.
Dedicated project managers bring order and accountability to complex marketing campaigns. We handle timelines, reports, and deliverables so every initiative stays connected to campaigns. Clear communication and routine performance reviews help construction firms track outcomes, manage their marketing budget, and understand what’s working. By keeping each team aligned, projects move forward without missed steps or delays, creating a dependable framework for long-term growth across projects.
Understanding which marketing tactics bring in the best qualified leads helps construction companies make smarter use of every dollar. Our advanced call tracking system captures inbound calls, filters out existing customers, and links each conversation back to the keyword, ad, or marketing campaign that generated it. This structure reveals which efforts drive new construction projects and where budget adjustments create more substantial returns. By integrating call data into ongoing marketing strategies, construction businesses can manage spending more effectively and prioritize the marketing channels proven to generate leads that turn into booked jobs.
Effective content marketing helps construction businesses stand out in a crowded field. Our writers develop marketing materials that highlight completed projects, explain timelines, and demonstrate quality through testimonials and visuals. Each piece supports your larger construction marketing strategy, connecting organic search, paid ads, and social posts under one unified message. With every article or service update, you reinforce your authority, establish credibility, and generate new interest from prospective clients ready to move forward with renovation or building projects.
Comprehensive analytics enable construction companies to evaluate what drives new business and identify where adjustments are needed. Our system tracks performance across SEO, paid ads, and social media marketing, providing a comprehensive view of audience engagement. These insights help refine targeting, streamline the sales process, and guide your marketing team toward better allocation of resources. With custom dashboards and transparent reporting, we highlight trends that improve strategy and reinforce industry expertise – helping you maintain a strong online presence and enhance visibility across markets.
Consistent social media marketing helps construction companies reach homeowners, investors, and building material companies who compare contractors. We create and manage social media accounts with content that highlights completed projects, showcases satisfied clients, and uses positive customer reviews to strengthen reach and reputation. Targeted social media advertising and steady posting help increase brand awareness and keep your business visible to decision-makers. By managing feedback and community engagement, our approach keeps conversations active within your online community and connects your brand with future construction opportunities.
“This past quarter, Intellibright demolished our aggressive sales goals, hitting 128%, 156%, and 136% respectively. As the sales team manager, Intellibright stays in touch with me constantly and is always responsive to any emails or phone calls I put in to them within minutes. If you want white glove service along with results from a company that knows what they are doing, then Intellibright is your answer.
From form fills to phone calls, we refine how construction companies capture, route, and convert leads into booked construction projects. By improving response handling, organizing team workflows, and applying structured marketing tactics, every qualified opportunity moves efficiently through the pipeline to completion.
Form, Phone, Scheduler (what works best for your company)
What types of jobs are the most profitable for your business? Our reports let you know!
Multiple locations that don’t answer phones – we’ve got solutions for you!
Multiple locations in different timezones, use our AI Answering Agent for lead capture.
AI models need good data – we’ll help you structure data for future success.
Maximize revenue by awarding top-performing locations more budget (and keep your salespeople happy!)
Position increases across tracked roofing keywords
5,060
New keywords ranking on Google
359
Million in monthly search volume captured
1.91View Case Study
By directing budget toward high-performing campaigns, construction companies ensure the right markets and teams have the resources to keep growing. This approach helps identify which construction services and regions deliver the strongest returns, allowing leadership to reward top performers and replicate successful projects across new areas of opportunity.
A well-executed digital plan connects your construction company with the right target audience – decision-makers ready to move forward on new builds or remodels. Consistent lead flow gives your team the flexibility to focus on higher-value construction services while controlling costs. With performance data guiding every step, you maintain stability, growth, and control across all operations.
Mobile-first websites that feature core construction services, display recent construction projects, and guide potential clients from inquiry to booked consultations.
SEO for construction companies enhances visibility for local and national service terms, attracting qualified prospects who are researching renovation or building contractors.
Targeted search campaigns reach high-intent buyers comparing construction firms, reduce wasted ad spend, and increase project inquiries and contract conversions.
Dedicated project managers align marketing strategies with revenue goals, keeping campaigns organized, efficient, and on schedule across every active channel.
Call tracking links inbound inquiries to specific ads, revealing which marketing channels generate the most valuable construction and renovation opportunities.
Content marketing for construction businesses educates homeowners and developers, explains service options, and nurtures qualified prospects into signed projects.
Custom dashboards connect campaign data to business outcomes, showing which marketing efforts deliver consistent revenue and long-term growth potential.
Social media marketing promotes construction projects, highlights client results, and strengthens reputation among homeowners, investors, and regional decision-makers.
We develop multichannel marketing campaigns that connect contractors with homeowners and commercial buyers searching for renovation or building services. By optimizing paid advertising, SEO, and audience targeting, we improve lead quality and reduce wasted spend across every channel.
Let’s talk about how Intellibright helps roofing companies like yours generate more qualified appointments, close more jobs, and scale profitably. If you want real growth you can track, now’s the time.
