Inbound phone calls often get left out of performance reporting, creating blind spots in campaign analysis and budget allocation. Without call tracking, it’s difficult to know which channels or keywords are driving qualified calls or which ones are wasting spend.
At Intellibright, we implement call tracking and IVR systems that help businesses measure lead volume, call quality, and customer behavior. We set up unique phone numbers by campaign, configure call routing logic, and connect call data to analytics platforms like Google Ads and your CRM. With detailed tracking and full integration, we help you capture missed attribution and improve how marketing decisions are made.
We set up call tracking across paid media and digital channels to show exactly which campaigns generate inbound calls and sales calls.
We implement IVR systems that collect caller intent and route calls efficiently, supporting better customer experiences and faster sales response.
We connect call tracking data to your existing reporting tools, helping you make better decisions with accurate, cross-channel attribution.
Call tracking links phone calls to specific ads, channels, and keywords. This visibility allows businesses to optimize marketing spend, refine targeting, and improve lead handling across channels.
IVR (interactive voice response) gathers caller input before routing, which allows for better segmentation, qualification, and automation. It’s more advanced than static routing and supports larger call volumes.
Yes. We use dynamic number insertion to track calls from Google Ads down to the keyword level. This lets you see which ads generate the most valuable calls and leads.
We provide detailed reports that include source, call duration, timestamp, caller behavior, and conversion outcome. These are integrated with your marketing dashboards for clear attribution.
Yes. We can set up intelligent call routing that sends inbound phone calls to different teams, agents, or locations based on ad source, geographic region, or time of day.
We track call volume, source attribution, conversion rates, and call recording outcomes. These metrics are used to calculate campaign ROAS and improve future marketing efforts.
We implement IVR and call tracking solutions that connect your inbound calls to marketing performance. Let’s improve how you capture leads, analyze data, and increase ROAS from every campaign.