ROAS REPORTING & ANALYTICS SERVICES

IVR & Call Tracking Services for Marketing Attribution

Call tracking and interactive voice response (IVR) systems help marketing teams understand which campaigns generate phone leads, how customers interact with call flows, and where to focus spend. We integrate these tools into your reporting ecosystem to connect inbound phone calls to campaign performance and return on ad spend (ROAS).

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Track Inbound Calls Across Every Channel and Campaign

Inbound phone calls often get left out of performance reporting, creating blind spots in campaign analysis and budget allocation. Without call tracking, it’s difficult to know which channels or keywords are driving qualified calls or which ones are wasting spend.

At Intellibright, we implement call tracking and IVR systems that help businesses measure lead volume, call quality, and customer behavior. We set up unique phone numbers by campaign, configure call routing logic, and connect call data to analytics platforms like Google Ads and your CRM. With detailed tracking and full integration, we help you capture missed attribution and improve how marketing decisions are made.

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Our Call Tracking & IVR Services

Campaign-Level Call Tracking Implementation

We set up call tracking across paid media and digital channels to show exactly which campaigns generate inbound calls and sales calls.

  • Assigning unique phone numbers to different marketing campaigns
  • Using dynamic number insertion to track calls from search ads, landing pages, and social posts
  • Logging call duration, timestamps, and source attribution for each interaction

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Interactive Voice Response & Routing Setup

We implement IVR systems that collect caller intent and route calls efficiently, supporting better customer experiences and faster sales response.

  • Customizing call flows to qualify and direct incoming calls
  • Automating routing based on campaign source, time of day, or caller behavior
  • Improving service quality while reducing missed opportunities

Call Data Reporting & Conversion Integration

We connect call tracking data to your existing reporting tools, helping you make better decisions with accurate, cross-channel attribution.

  • Syncing call tracking platforms with Google Analytics, CRMs, and ad accounts
  • Reporting on call volume, conversions, and performance by campaign
  • Delivering dashboards that show how inbound call tracking improves ROAS

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Frequently Asked Questions

  • Call tracking links phone calls to specific ads, channels, and keywords. This visibility allows businesses to optimize marketing spend, refine targeting, and improve lead handling across channels.

Ready to get started with Intellibright?

We implement IVR and call tracking solutions that connect your inbound calls to marketing performance. Let’s improve how you capture leads, analyze data, and increase ROAS from every campaign.