5.0 | Google Reviews

Digital
Marketing for

Roofing Sales

Split image of residential and commercial roofs promoting SEO and web development services.

“Intellibright helped us turn digital marketing into a scalable revenue engine. Their team understands the roofing business, speaks our language, and delivered the kind of results most agencies only promise.”

Portrait of a smiling man in business attire, digital marketing agency executive.

– John Geary
CMO, Nations Roof

Nations Roof logo in white, ideal for digital marketing and SEO services branding.
Line graph on agency dashboard shows 163% sales call increase from SEO and paid media.

We Are Roofing Experts

Nine construction and roofing logos showcased for digital marketing agency services.
Logos of digital marketing, SEO services, and web development clients displayed.
Bar chart shows digital marketing agency Intellibright leads in SEO and paid media ROI.

Stop Chasing Leads and Start Closing Sales

Intellibright delivered $225,575 more in monthly revenue with 15% less ad spend and 90% fewer leads than the top lead aggregator.

More leads don’t mean more sales. Especially when you can’t track them past the form fill. That’s why we focus on performance that matters for roofing companies: booked demos, closed deals, and measurable ROI. In a head-to-head test, we drove 60% more revenue with 15% lower ad spend and 90% fewer leads—proving that it’s not about quantity, it’s about quality. Every campaign we run is engineered to deliver sales-ready appointments and end-to-end tracking so you can finally see what your digital marketing is really worth.

Digital Marketing for Roofing Companies: Delivered Together, Because It Works Better

When SEO, PPC, content marketing, review management, and call tracking all work as one system, you don’t just get more leads, you get the right ones. That’s why we connect every channel to maximize revenue and grow more efficiently.

A laptop and phone show a roofing site, highlighting SEO, web development, and marketing.

High-Performance Websites for Roofing Companies

A high-performance roofing website isn’t just about good looks—it’s your most valuable sales rep. That’s why we build conversion-focused website design for roofing companies that load fast, rank well, and drive real results. Every site is optimized for SEO, mobile-first, and engineered to turn traffic into qualified leads and booked appointments. Whether you’re focused on residential projects, commercial roofing lead generation, or storm restoration, we design digital experiences that increase engagement, reduce bounce rates, and help your sales team close more deals. As digital marketing specialists for roofing companies, we ensure your website integrates seamlessly with your broader strategy. Because a roofing website should do more than exist, it should sell.
Line graph showing roofing leads from SEO and paid media grow to 5,507 by July 2023.

Expert Search Engine Optimization for Roofing Companies

Search Engine Optimization (SEO) is one of the most powerful tools a roofing company can use to drive consistent, high-quality leads. That’s why we build SEO strategies that help roofing businesses rank on page one for the terms that matter, like “roof replacement near me” and “commercial roofing contractor”. Our roofer-specific SEO services go beyond keywords. We optimize site structure, content, and technical performance to increase visibility and drive conversions. Whether you’re targeting storm damage repairs or multi-location commercial bids, our goal is the same: get you found by the right customers, generate qualified leads, and track every interaction from search to sale. That’s what makes us one of the best marketing agencies for roofing companies—we focus on results that matter to your bottom line.
A building under construction with stock data overlay, symbolizing digital marketing, SEO services, and web development for the roofing industry.

PPC | Search Engine Marketing Tailored Specifically for the Needs of Roofing Businesses

Pay-per-click (PPC) advertising is one of the fastest ways for roofing companies to generate leads, but not all leads are created equal. We run high-performance search engine marketing (SEM) campaigns that go beyond impressions and clicks. Unlike most agencies, we optimize for what actually grows your business: qualified appointments, proposals submitted, and deals closed. Our PPC for roofers approach focuses on strategic Google Ads for roofers that track performance across the full funnel from ad click to signed contract. Whether you’re focused on residential reroofs or large-scale commercial projects, we’re recognized as one of the best lead generation companies for roofing contractors because we deliver revenue you can see, not just clicks you can count.
A professional uses a tablet at a construction site for digital marketing services.

Customer Success Team & Project Management for the Roofing Industry

Customer success isn’t a department, it’s a revenue-driving strategy. Every roofing client is assigned a dedicated project manager and a team of expert digital marketers who know your business inside and out. You won’t get bounced around from person to person, instead, you’ll work directly with the same high-level specialists whose primary focus is helping you generate more qualified leads, book more appointments, and close more deals. Our team is compensated based on your success, so when your revenue grows, they win too. From campaign execution to weekly reporting, we make sure the trains run on time and your results stay on track.
Digital marketing dashboard showing call analytics for SEO and paid media campaigns.

Advanced Call Tracking Built Specifically for the Needs of Roofing Companies

Call tracking is a game-changer for roofing companies that want to scale smart. We give you full visibility into which campaigns and keywords are driving real sales conversations, not just clicks or form fills. We capture and analyze every inbound call, tagging them by buyer intent and sending conversion signals back to Google to improve performance in real time. For multi-location roofing businesses, we help route high-intent calls to the right internal team or external sales center so even when your crews are in the field or your staff is unavailable, no opportunity is missed. This advanced tracking is what makes us one of the best lead generation companies for roofing contractors. Better data. Smarter targeting. More booked jobs.
Older man uses laptop at table, researching digital marketing and SEO services.

Content Marketing Crafted With Expert Roofing Strategies​

Great content doesn’t just fill a page, it fuels your entire digital marketing engine. Our in-house team of college-educated writers and editors crafts high-performing content from our headquarters in Austin, TX. We use AI where it makes sense like ideation, structure suggestions, and advanced research, but every piece of critical content is written and refined by real humans who understand how to connect with your audience and rank on search engines. Our roofing industry-focused content team works closely with our SEO specialists to create optimized blog posts, service pages, and location pages that help roofing companies get found, build trust, and convert more visitors into leads through digital marketing that’s specific for roofing companies.
Table showing digital marketing agency metrics for roofing: SEO, paid media, leads, ROAS.

Reporting & Analytics Built Specifically for Roofers

Our reporting and analytics are built for what roofing executives actually care about: Leads, Appointments, Sales, and Revenue (LASR). We eliminate the noise of digital jargon and deliver insights in the language that drives your business: Cost Per Appointment, Cost Per Sale, ROI, and ROAS. Whether you’re overseeing one location or twenty, our dashboards give you a clear view of what’s working and where to scale. As one of the best marketing agencies for roofing companies, we focus on no guesswork, no fluff, just the data that matters delivered in a way that makes decision-making fast, simple, and focused on growth.
Social media icons for digital marketing agency, SEO, and content marketing.

Social Media Marketing & Review Management for Roofing Companies

Social media isn’t just for likes—it’s a powerful revenue channel for roofing companies. Using social media marketing, we generate cost-effective leads, re-engage warm audiences through remarketing, and boost brand visibility where your customers spend their time. From paid Facebook and Instagram ads to organic content strategies, we create holistic campaigns that help roofing companies drive real appointments, not just engagement. On the reputation side, we manage your online reviews to build trust and credibility that converts. Roofing companies with strong reviews see significantly higher conversion rates both online and in the field. That’s why our specialized digital marketing services for roofing companies ensure every touchpoint works together to convert online visibility into actual revenue.

Our work, their words.

Smarter Processes.
More Roofing Sales.

We help you optimize every step from lead to closed deal—so nothing falls through the cracks.
From form fills to phone calls, we’re experts in streamlining how leads are captured, routed, and converted for roofing companies. Whether it’s improving lead type handling, fixing missed calls at multi-location branches, or allocating more budget to your top closers, we build scalable systems that drive revenue, not just reports.
Optimizing for Lead Type
Form, Phone, Scheduler (what works best for your company)
Optimizing for Lead Product Mix
Are roofs the most profitable product you sell? Our reports let you know!
Optimizing Inbound Call Distribution
Multiple locations that don’t answer phones – we’ve got solutions for you!
Optimizing Process for Specific Issues
Multiple locations in different timezones, use our AI Answering Agent for lead capture.
Refining Data Collection on Inbound Leads
AI models need good data – we’ll help you structure data for future success.
Maximizing Revenue with ROAS-based Lead Distribution across Sales Teams and/or Locations
Maximize revenue by awarding top performing locations more budget (and keep your salespeople happy!)

Nations Roof Website Redesign

43% Faster Page Load Speed After Strategic Redesign
Two workers roof a commercial building, promoting web development and SEO services.

Nations Roof

Commercial Roofing

Page load speed improved by

43%
Interaction time was reduced by
42%
Performance score increased from 75%
to 91%

View Case Study

A table shows digital marketing agency metrics by city for paid media campaigns.

Reward Performance.
Reap the Revenue.

Fuel your top locations—and inspire every team to rise to the challenge.

When you optimize budgets based on ROAS, your best-performing markets get the resources they need to win more—and everyone else sees what’s possible. Intellibright helps multi-location roofing companies direct spend where it drives the highest return, reward top managers and salespeople with more leads, and foster a culture where results are recognized and growth is expected.

We Optimize ROAS By:

Location

Region

Product

Source

Campaign

Lead Type

Abstract image of stock market charts, homes, and digital marketing analytics overlay.

Digital Marketing That Drives Roofing Profits

Reach better customers. Win better jobs. Grow on your terms.
The right digital strategy gets your roofing business in front of high-value customers ready to buy, not just kick tires. More leads means more choice, letting you prioritize the jobs that pay best. With Intellibright, you’ll have a team tracking what’s working, where to grow next, and how to scale sales volume up or down with ease. More control. More margin. More growth.

Roofing Performance Earns Trust

A silver 2025 Globee Awards badge for top digital marketing agency excellence.
Google Partners Elevator logo for digital marketing agency on blue background.
2025 Forbes Business Council badge for top digital marketing and SEO agency.
Gold MarCom Award trophy celebrating digital marketing agency excellence in SEO.
Google Partner badge for digital marketing agency offering SEO and paid media services.
Circular "Inc. 5000" logo highlighting top digital marketing agency excellence.
Inc. 5000 badge ranking digital marketing agency for SEO, content, social media.
Financial Times 2024 logo honoring top digital marketing and SEO agencies with Statista.
Inc. 5000 2021 badge ranking top digital marketing agency at 134 in marketing.
Financial Times badge for top digital marketing agency in SEO and social media 2023.
Inc. 5000 2020 badge ranking #1189 for top digital marketing agency services.
Financial Times badge for top digital marketing agency and SEO services in 2022.
Inc. 5000 badge ranking digital marketing agency 112 for SEO and content marketing.
Financial Times Fastest Growing digital marketing agency 2021 logo image.

Other roofing agencies count clicks...
We count cash.

Know which teams, locations, and services drive the most revenue—so you can invest confidently, grow profitably, and scale what works.
ROI
ROAS
$ / Appointment
$ / Sale
COM
$ / NLI
By Campaign
Location
Product
Region
Timeframe
READ THE LATEST

Roofing Insights Blog

The Ins and Outs of Digital Marketing in the Roofing Industry
Demystifying SEO: What Every Business Owner Should Know
Before You Say a Word: What Your Website Design Says About Your Brand

Revenue-Driven Services That Grow Your Roofing Business

High-Performance Roofing Websites & Design Services

Conversion-focused roofing website design that loads fast, ranks well, and turns traffic into qualified leads and booked appointments.

Roofing- Specific Search Engine Optimization Services

Strategic SEO services helping roofing companies rank page one for high-value searches like "roof replacement near me."

PPC | Search Engine Marketing for Roofers

High-performance Google Ads campaigns for roofers that optimize qualified appointments, submitted proposals, and actual closed roofing deals.

Expert Customer Success Team for Roofing Businesses

Dedicated project managers and expert digital marketers who know your business, focused on generating roofing revenue growth.

Call Tracking Specifically for Roofing Companies

Advanced call tracking technology revealing which campaigns drive real roofing sales conversations and routing high-intent calls effectively.

Content Marketing Tailored to Roofers

Human-crafted, SEO-optimized content written by college-educated writers that builds trust and converts roofing visitors into qualified leads.

Reporting & Analytics Fine-Tuned for Roofing Businesses

LASR-focused reporting dashboards eliminate digital jargon, delivering clear insights on leads, appointments, sales, and roofing company revenue.

Roofing Social Media Marketing That Drives Results

Revenue-driven social media campaigns generating cost-effective roofing leads, remarketing warm audiences, and building brand visibility that converts.

Frequently Asked Questions for Roofing Companies

  • The best approach is to stop chasing leads and start generating exclusive inbound appointments. Our digital marketing system uses SEO, PPC, and social ads to deliver high-intent homeowners actively looking for roofing services—so your team talks to buyers, not browsers.

Ready to Turn More Clicks Into Contracts?

Let’s talk about how Intellibright helps roofing companies like yours generate more qualified appointments, close more jobs, and scale profitably. If you want real growth you can track, now’s the time.