“Partnering with Intellibright has been a game-changer. Their senior living leads are consistently high quality, resulting in a noticeable increase in our occupancy rates. The team truly understands the senior living market and delivers leads that convert.”
– Eric Meyer
Intellibright launched Mira Vie’s digital presence and reduced cost per lead (CPL) from $431 to $55, an 87% drop that delivered tour-ready inquiries at a fraction of typical senior care marketing costs.
When Mira Vie launched in early 2024, they had no search visibility, no brand recognition, and were entering a competitive senior living market with high acquisition costs. Within months, we launched a conversion-optimized website, deployed geo-targeted Google Ads, and implemented precise call tracking across locations.
The result? Tour-ready leads began converting within weeks, with a cost per lead of just $55, well below the industry benchmark. By tying every interaction back to location-specific campaigns, Mira Vie gained both volume and visibility – proving that even new senior living brands can scale efficiently with the right strategy.
A well-structured website is the most important asset for converting interest from prospective residents and their families. We design high-performance sites for retirement communities and senior living facilities that load quickly, work across devices, and guide visitors to schedule tours. Every site supports SEO and paid media goals, helping operators lower cost per lead and improve move-in rates. Built with conversion in mind, each page encourages families to call, book a tour, or request information without unnecessary steps or distractions.
Families researching senior living communities often search by location, care level, and service availability. We build SEO strategies that help your properties appear for high-intent terms like “assisted living near me,” “independent senior apartments,” and “memory care near me.” Our approach includes technical site optimization, structured local pages, and care-specific content designed to bring in qualified visitors. These searches often lead to form fills, pricing requests, and phone calls from families ready to engage with your admissions team.
Paid search in the senior living industry is highly competitive and expensive when not managed precisely. Our PPC strategies are built to capture high-intent traffic, generate qualified leads, and maximize ROI, so every dollar supports your occupancy goals. We launch targeted campaigns across locations to capture high-value searches tied to care decisions, such as assisted living, independent living, and memory care. Our team adjusts spend based on actual lead outcomes, prioritizes top-performing zip codes, and times offers to match seasonal demand. We use performance data to identify which campaigns drive booked tours, which ads attract more engaged callers, and where to pull back when acquisition costs rise. Every decision supports occupancy, not just clicks.
A successful marketing strategy for senior living communities depends on precise coordination across locations, service lines, and platforms. Unlike many senior living marketing agencies, our project managers ensure campaigns stay on track—from daily pacing and asset delivery to care-type targeting and local offers. We proactively manage timelines, review lead quality trends, and keep acquisition costs aligned with occupancy goals. For operators juggling admissions, census tracking, and new openings, our team closes the loop between strategy and execution so nothing stalls lead flow or wastes budget.
For most senior living communities, inbound phone calls are where serious inquiries happen. We implement call tracking systems that show exactly which campaigns, keywords, and locations are driving those calls—so you can connect spend to outcomes. Each call is tagged by care level, allowing teams to compare interest in independent living, assisted living, or memory care across markets. We monitor unanswered calls, missed follow-ups, and conversation length to improve lead handling and prioritize admissions outreach. With better call data, your team can make faster decisions and avoid wasting qualified interest.
We develop strategic content that helps senior living communities reach families researching care options, compare providers, and take the next step. From service-focused landing pages to educational blog content, everything is optimized for search and conversion. Whether the goal is to increase form fills, boost call volume, or support tour scheduling, our content works in tandem with your broader digital strategy. Each piece is created to support SEO performance, attract prospective residents, and increase move-in rates across your portfolio.
We structure reporting and analytics around the outcomes that matter most to senior living communities: qualified leads, scheduled tours, and move-ins. Every dashboard tracks cost per lead, source performance, and lead progression by care level, location, and channel. Operators can compare occupancy trends, understand which campaigns drive higher-value prospective residents, and make informed budget decisions without guesswork. Whether you’re managing independent living, assisted living, or memory care, our reporting solutions help you see what’s working, when to scale, and how to increase marketing efficiency across communities.
Our social media marketing and review management programs help senior living communities strengthen their presence across digital platforms where families research providers. We manage campaigns that highlight care levels, amenities, and community events, while responding to online reviews and encouraging satisfied residents and their families to share positive experiences. Every strategy is built to increase online visibility, improve engagement with prospective residents, and support occupancy growth. By aligning social content and reputation efforts with your broader senior living marketing goals, we help you stay competitive in a market where perception drives decisions.
Every contact method is tracked by care type and location to reveal what drives the highest-quality inquiries. We flag drop-off points, missed handoffs, and gaps in follow-up that can stall move-ins. For operators managing multiple communities or services, we help turn admissions workflows into reliable systems that support occupancy goals and maximize campaign results.
Form, Phone, Scheduler, or Chat (what works best for your company)
Are independent living, assisted living, or memory care leads driving the most move-ins? Our reports let you know!
Multiple locations that don’t answer phones – we’ve got solutions for you!
Multiple locations in different timezones, use our AI Answering Agent for lead capture.
AI models need good data – we’ll help you structure data for future success.
Maximize revenue by awarding top-performing locations more budget (and keep your salespeople happy!)
Cost per lead reduced from
$431 to $55
504 organic conversions in
2 months
+13,965 organic position improvements for target
keywordsView Case Study
When senior living communities optimize spend based on ROAS (Return on Ad Spend), they can increase occupancy by directing budget toward high-performing properties and outreach strategies. We help operators analyze performance by care level, zip code, and marketing source to pinpoint where qualified leads turn into move-ins. Better visibility into campaign results makes it easier to grow intentionally, scale what works, and keep census goals on track across your portfolio.
The right strategy brings in qualified leads that close fast and deliver profit. We help window and door companies generate demand, prioritize high-value jobs, and create new revenue streams through performance-focused digital marketing. You get full visibility into ad spend, results, and growth potential – so you can focus on selling, not sorting through reports. Every campaign supports your team, fits your operations, and scales based on real lead generation data.
We create mobile-optimized, conversion-focused websites that help senior living communities attract prospective residents, support local outreach, and increase tour bookings.
Our search engine optimization strategies improve online visibility, raise search rankings, and help families find your senior living communities first.
We manage ROI-driven search campaigns across independent living, assisted living, and memory care to reduce CPL and increase move-ins.
Our team ensures senior living marketing programs stay aligned with census goals through structured oversight, timely execution, and data-driven adjustments.
Track every call by care type and location. Identify which campaigns drive qualified leads and reduce missed connections with high-intent families.
We produce content that educates families researching senior living options, improves search performance, and guides them toward scheduling tours.
Custom dashboards reveal which marketing strategies drive qualified leads, higher occupancy rates, and stronger performance by location and service line.
Boost your brand’s presence across social platforms and review sites to improve online visibility, encourage positive experiences, and increase trust.
Benchmarks vary by market and care type, but many communities see CPL in the low hundreds. We’ve helped reduce CPL to under $100 by targeting high-intent searches, optimizing websites, and tracking every conversion through to move-in.
Let’s talk about how Intellibright helps senior living communities attract qualified leads, increase scheduled tours, and grow occupancy across locations. If you’re ready to scale with confidence, we’re here to help.
