Many salespeople will work the oldest lead when they get behind. This is the worst strategy as the newest leads are, by far, the most likely to convert to sales. Having an automated lead system allows users to focus on the most relevant leads in a standardized way so that conversions are maximized.
Using standardization also allows companies to understand which of its leads convert better and generate more revenue. Without standardization many companies make references to data that is irrelevant or skewed due to different lead types being worked or assigned differently.
Intellibright is always looking for ways to help our partners increase their revenue because it increases ours…
Pay Per Sale Internet Marketing. They way business should be.
Ron Browning, CEO, Intellibright
