LASR: The Intellibright Approach to Digital Marketing
Intellibright is a Google Partner agency that specializes in Performance Digital Marketing. We believe the focus of our conversations with our partners should be LASR (Leads, Appointments, Sales, and Revenue). In the ever-evolving landscape of digital marketing, success can seem intricate and difficult to understand. However, with our services, businesses can easily see true measures […]
PPS Marketing vs. Lead Generation
Pay Per Sale marketing is unique. Very few companies offer it. Why? It’s hard. It’s expensive. It’s risky, especially if the advertising agency isn’t great at what they do. There is also a certain amount of risk related to the business and whether or not they can convert leads/appointments to sales. It requires a lot of […]
Conversion Optimization – Successful Digital Marketing Requirement
Imagine lowering your COGS by 50% and the impact that would have on your business! Digital marketing is like a mini business inside your business – and conversion optimization is the key to success. When we increase your visitor-to-lead ratio, the cost of leads gets lower. Essentially, we can generate more leads for the same […]
2017 Marketing Trio Know
Trends play a giant role in the success of a marketing campaign. Here at Intellibright, we keep up with trends and know which ones help which clients. After all, there’s no point in taking advantage of a trend that provides no benefit. Below, learn about a 2017 Marketing Trio you should know as well as […]
5 Things That Digital Marketing Agencies Won’t Tell You
Digital marketing: it’s the practice of teaching consumers what they’re interested in, swaying the public opinion, and changing the conversation. In the 1950s, back when we had ad men on madison avenue (hence, Mad Men), it was much more of a siloed industry. There were a few designers, some copywriters, the creative director. The designer […]
The Importance of Monitoring Every Phone Call
If your goal is to get your prospects to call your number, you need to be using call tracking to understand what’s going on with your campaigns. Call tracking allows you to see where your calls are coming from, allowing you to expand on winning campaigns and turn off ineffective campaigns. However, very few businesses […]
Five Habits of Highly-Effective Marketing Companies
They Completely Understand Their Customers To gain a 360-degree understanding of every customer, Intellibright’s team conducts a thorough onboarding process that includes, at minimum, the following tasks: Learning about the client’s industry from multiple sources Making a full list of every client’s key competitors and vetting each one Studying the client’s core competencies in detail […]
Intellibright Earns Google Premier Partner Status
It’s the highest level an agency can achieve, reserved for only a tiny fraction of all Google Partners Because Intellibright was founded on the belief that the most successful partnerships are ones in which the measurement of success is simple and understandable, our measure for success is SALES. If our clients don’t get sales, then […]
How’s the Weather?
Let’s pretend that your profits aren’t setting the world on fire. Or even the region. Is bad weather preventing sales? How about the cost of gas? What about the lack of bagels in the company kitchen?
Instagram Goes After Marketing Spam; Your Company Should, Too
Many companies use Instagram to market their services. The higher the revenue a company makes, the more likely they are to operate an Instagram account. In other words, Fortune 500 companies do use Instagram. It works for all types of companies, from self-employed freelancers to international corporations. But like other social media giants, Instagram falls prey to marketing spam. Some companies […]