Crafting Compelling Content: Insights From Our Social Media Manager
We interviewed our Senior Social Media Manager, Jordan, to get insight into his content strategy and the magic he creates for Intellibright’s clients on a daily basis. We’ll take a look at what goes on behind the scenes with Jordan’s strategy, walk through his process, and deep dive into how he keeps content relevant and […]
5 Things That Digital Marketing Agencies Won’t Tell You
Digital marketing: it’s the practice of teaching consumers what they’re interested in, swaying the public opinion, and changing the conversation. In the 1950s, back when we had ad men on madison avenue (hence, Mad Men), it was much more of a siloed industry. There were a few designers, some copywriters, the creative director. The designer […]
The Importance of Monitoring Every Phone Call
If your goal is to get your prospects to call your number, you need to be using call tracking to understand what’s going on with your campaigns. Call tracking allows you to see where your calls are coming from, allowing you to expand on winning campaigns and turn off ineffective campaigns. However, very few businesses […]
Five Habits of Highly-Effective Marketing Companies
They Completely Understand Their Customers To gain a 360-degree understanding of every customer, Intellibright’s team conducts a thorough onboarding process that includes, at minimum, the following tasks: Learning about the client’s industry from multiple sources Making a full list of every client’s key competitors and vetting each one Studying the client’s core competencies in detail […]
How’s the Weather?
Let’s pretend that your profits aren’t setting the world on fire. Or even the region. Is bad weather preventing sales? How about the cost of gas? What about the lack of bagels in the company kitchen?
Instagram Goes After Marketing Spam; Your Company Should, Too
Many companies use Instagram to market their services. The higher the revenue a company makes, the more likely they are to operate an Instagram account. In other words, Fortune 500 companies do use Instagram. It works for all types of companies, from self-employed freelancers to international corporations. But like other social media giants, Instagram falls prey to marketing spam. Some companies […]
No One Values Waste
Marketing agencies get a bad rap, with good reason. A good number of marketing agencies operate by charging clients for high-cost inefficiency, which essentially amounts to making clients pay for poor planning and execution. Examples of this include: Hiring third-party specialists to cover what they claimed they could do themselves. Failing to clarify the costs […]
Micro-Moment to Micro-Moment
A moment just passed. And another. And there goes another. Stop wasting them. Moments transform a marketing plan into a longterm success. That’s why Google developed Micro-Moments.
A 2017 Marketing Trio to Know
Trends play a giant role in the success of a marketing campaign. Here at Intellibright, we keep up with trends and know which ones help which clients. After all, there’s no point in taking advantage of a trend that provides no benefit.
To CRM or Not to CRM
Yep, that’s the question, alright. Intellibright believes in the support that a good CRM system provides. In fact, we blog about it and we make a living from CRM Systems.