Wish List: Marketing Tips For The Holidays
Between Thanksgiving and New Years, business seems to be the last thing on anyone’s mind. Employees rush around to pick-up last minute holiday items or take longer lunches because they feel a bit “festive elf-sih”. Sometimes, they think more about the company holiday party than they do about company marketing efforts.
Google Algorithm Changes Increase Mobility, Safety, and Profits
Google cherishes mobile-friendly ranking systems and loathes slow mobile sites. Google also values website security. In recent years, the company’s use of algorithm changes makes this point abundantly clear. The rest of 2016 looks no different.
Eliminate Conversion Rate Pitfalls
Three elements demonstrate the effectiveness of marketing websites: design, content, and conversion rates. Marketing companies sometimes fail to consider conversion rates with the same verve they bring to design and content. To command a significant growth in business, eliminate the following conversion rate pitfalls.
Google Penguin: What Does It Mean For You?
We handle all of our partner’s website marketing, including all SEO activities to help their biggest keywords rank high on search engines. As part of this, we are constantly keeping aware of any Google algorithm changes. The big change was a recent improvement to their Penguin algorithm. Let’s dive into the specifics. In general, the […]
The Top 5 Can’t Miss Requirements For Small Business Marketing
Kevin Costner, in the movie ‘Field of Dreams’ just knew that cutting a diamond out of an Iowa cornfield would bring the “they”, whoever they were. His undertaking was one of faith. While a healthy dose of faith is required in business, so is the proper know-how to bring them through your doors. Let’s face […]
Exclusive Lead Generation – The Key To A Profitable 2016
As children, we were taught to share and share alike. This is an important lesson when dealing with our friends and our family. But in business, sharing is not always the best way to get ahead. Nowhere is that more true than when dealing with potential sales leads. Several hands digging into the limited pool […]
Google Is At It Again But What Is ‘It’ Exactly?
On your commute, your lunch break, in the early evening hours before turning in and doing it all again the next day, we are increasingly relying on our mobile devices over desktop and laptop computers to keep us connected to the World Wide Web and to each other. It’s those mobile devices that are creating […]
T-Talkin’ ‘Bout Your Reputation
Those who have the term ‘marketing‘ anywhere in their job title know that the last few years have been an exercise in on-the-job learning, re-educating ourselves about the existence and importance of clicks, impressions, likes, shares, and mentions, to name but a few. Some view the new paradigm in marketing as a minefield to be […]
5 Signs Your Online Marketing Efforts Are Falling Short (And How To Fix It)
As marketers and salespeople, one of the hardest things we are ever asked to do is to look within ourselves, make an honest assessment, and determine if a particular campaign or overall organizational strategy would benefit from outside assistance. The knee jerk reaction is to balk at the idea of seeking help as it could […]
Show Me The Money
Every business, regardless of the product or service offered, was started for one reason and one reason alone: to make money. Mission and culture can flesh out the personality of your company. This is where you might identify a cause or organization that your company supports through company profits. But those profits are, of course, […]