The Importance of Data-Driven Decision-Making in Digital Marketing Campaigns
Businesses in this era have access to an overwhelming amount of data. From website visits and transactions to interactions on social media and customer service conversations, organizations can leverage large swathes of data to optimize marketing efforts in a variety of ways. Digital marketing campaigns that are driven by data strengthen decision-making, serving as a […]
TCPA Compliance 2025 Update: 1:1 Consent Rules & Settlements
The Telephone Consumer Protection Act (TCPA), established in 1991, has undergone significant updates over the years to address changing technologies and communication practices. Originally designed to limit unsolicited phone calls and messages, it has evolved to encompass stricter consent requirements and broader regulatory oversight. It’s critical that you understand the 2025 version of this act […]
Content Marketing: Storytelling Strategies for Audience Connection
You know your business better than anyone. In fact, your product or service is probably your favorite thing to discuss. When given the opportunity, you probably enjoy sharing statistics, stories, case studies, and other information with anyone who will listen. At its heart, that’s what content marketing is – sharing valuable, relevant, helpful, informative content […]
5 Signs It’s Time to Hire a Digital Marketing Agency
You may have gotten by with an in-house marketing team up to this point. Or perhaps your “in-house” team consists of you sitting in front of your laptop, trying to make sense of SEO and pay-per-click advertising late into the night. How do you know it’s time to seek professional help from a digital marketing […]
The Ins and Outs of Digital Marketing in the Roofing Industry
If you are the leader of a roofing company, we bet that your to-do list is a mile long. You know that digital marketing for roofers is critical to getting leads, but you and your marketing team are stretched thin and can only do so much. Here’s an overview of the key aspects of digital […]
Leveraging Digital Marketing in Healthcare: Benefits and Best Practices for Success
Healthcare digital marketing can seem like a daunting task for healthcare organizations, especially with the stakes as high as they are. The decision to choose medical treatment can be intensely personal and highly scrutinized. After all, we’re talking about services and decisions that deeply affect people’s lives. That’s what makes healthcare digital marketing so unique. […]
2017 Marketing Trio Know
Trends play a giant role in the success of a marketing campaign. Here at Intellibright, we keep up with trends and know which ones help which clients. After all, there’s no point in taking advantage of a trend that provides no benefit. Below, learn about a 2017 Marketing Trio you should know as well as […]
How’s the Weather?
Let’s pretend that your profits aren’t setting the world on fire. Or even the region. Is bad weather preventing sales? How about the cost of gas? What about the lack of bagels in the company kitchen?
How Our Model Works For Contractors
Intellibright does true pay per sale marketing. We build the website, pay for the online advertising, and do not charge any fees unless sales are generated from our efforts.
Current Marketing Legitimizes Legal Standing
Legal industry professionals need to market the variety of services their firm offers including:
A 2017 Marketing Trio to Know
Trends play a giant role in the success of a marketing campaign. Here at Intellibright, we keep up with trends and know which ones help which clients. After all, there’s no point in taking advantage of a trend that provides no benefit.
Inbound Seasonal Slump Boosters
Seasonal changes often decrease the volume of inbound lead generation. The loss of volume devastates business, but Intellibright knows how to resist dwindling down to an inbound lead volume subsist. Avoid lulls with our tips that include:
The Tale of the Forsaken Follow-Up
Ladies and gentleman, it’s storytime. Today’s tale breaks our hearts. Get your tissues ready because if this doesn’t make you cry, nothing will: Businesses fail to follow up on 71% of leads.
To CRM or Not to CRM
Yep, that’s the question, alright. Intellibright believes in the support that a good CRM system provides. In fact, we blog about it and we make a living from CRM Systems.
Close Phone Calls to Open Doors
Whether in person or on the phone, salespeople must close. An increase in long distance business interactions means that closing on the phone proves more vital than ever. Even if located in the same area, a lead might prefer to take a meeting via phone for any number of reasons.
Wish List: Marketing Tips For The Holidays
Between Thanksgiving and New Years, business seems to be the last thing on anyone’s mind. Employees rush around to pick-up last minute holiday items or take longer lunches because they feel a bit “festive elf-sih”. Sometimes, they think more about the company holiday party than they do about company marketing efforts.
Top Five Reasons Your Company Needs a CRM System
A customer relationship management (CRM) system qualifies as the single most important element for improving business. Think of CRM software as a streamlined repository of potential profit. This statement holds true for all companies, no matter what they produce or their size or how long they’ve been in business. The following list details the top […]