America’s Dairyland Plays To Strengths, Speaks To Right Audience
There are a few things to remember whenever it’s time to sell your brand online. First, always play to your strengths. If your brand shines in a certain area, talk about it and make it a focal point. Second, remember your audience. A company which makes sleds will likely have a more captive audience in, […]
Victoria’s Secret’s Not-So-Perfect Marketing Campaign
dangerous messages of unhealthy body image through petitions and advertising campaigns, making it well understood that there is no “perfect” shape for anyone, male or female alike. Yet there is one company which is often seen as a primary offender of these ideals, and after a poorly worded campaign, they’ve been brought to task once […]
On Building #AlexFromTarget
It is arguable that of all the things the Internet does well, the thing it does best is transform everyday people into celebrities overnight. Sites like YouTube and Twitter have helped earn the Internet this reputation, themselves being platforms where people can move from the audience to the stage. One teenage Texan is becoming quickly […]
Keeping The Cat In The Bag
A well orchestrated advertising campaign is, often times, a thing of beauty. Timed ad rollouts and a playful tease here and there has your intended audience almost literally salivating in anticipation of your next bit of brilliance. Ultimately, the long awaited reveal not only satisfies the customer but calls them to action, putting a hard […]
Virgin America Uses Six-Hour Commercial To Make A Quick Point
There are several basic “rules” to follow when marketing your brand. These include time-tested standbys such as “stay on message,” “be brief,” and of course, “always be closing.” One company has decided to buck one of these well-understood and well worn laws of selling in the form of a five hour and forty-six minute long advertisement. […]
March Of The Penguin 3.0
The recent launch of Google’s Penguin 3.0 platform has online marketing managers the world over struggling to learn how their previous best practices apply moving forward. The update, officially launched on Friday, October 24, aims to identify spam website marketing and to diminish their search result positioning. Google’s updated algorithm specifically looks to eliminate the […]
Snappening: Company Name Importance
Anyone who has ever tried to come up with a new and original name for a business knows how difficult it can be. Even the best name drawn up on a whiteboard can run into issues. As is likely happening with increasing frequency, these names are either identical or too similar to existing companies. This […]
Google’s Panda 4.1 Update: 10 Takeaways for Marketers
Google is constantly changing its algorithm with the aim of making search more useful and effective. With its latest Panda update, Google has implemented changes that SEO experts are already observing and measuring. Known as “Panda 4.1” the update supposedly helps websites with quality content and penalizes those with poor content. From Google: “Based on […]
Content Marketing Is King
Perusing the Internet, going from site to site, one thing is clear: Without the constant generation of content, the Internet is nothing. Small to mid-sized businesses (SMBs) that learn this essential truth early and take advantage of that fact position themselves to be more successful than their competitors. Employing an effective online content marketing strategy […]
Three Reasons Why You Should Hire an SEO and SEM Manager Today
You know the importance of converting your company’s website traffic into sales in today’s modern business atmosphere. The expert team at IntelliBright is highly trained and motivated to deliver these conversions through advanced analytics and focused search engine optimization (SEO) and search engine marketing (SEM.) Why are SEO and SEM so important to your online […]