Perusing the Internet, going from site to site, one thing is clear: Without the constant generation of content, the Internet is nothing. Small to mid-sized businesses (SMBs) that learn this essential truth early and take advantage of that fact position themselves to be more successful than their competitors.

Employing an effective online content marketing strategy presents your company to existing clients and potential clients in a personable and engaging manner. Great content marketing reaches out to your target audience by telling a compelling story. The story explains your company and the product or service you offer while building trust and loyalty between you and your clients.

The most effective content marketing is indirect. Rather than beat visitors to your site over the head with a naked sales pitch, a well crafted content marketing piece leaves the reader feeling as though they learned something and drives them through your door when they are ready to purchase your good or service. 

Does Content Marketing Really Work?

For the SMB owner, jumping headlong into content marketing seems daunting, but it’s worth the investment. In a recent study by Eloqua and Kapost, it was determined that an effective content marketing strategy provides three times more leads than other marketing tactics. Additionally, well-crafted content saves money in the area of long-term leads. The SMB owner finds they ultimately save 31 percent when employing content marketing over a paid search strategy.

You’ll Never Walk Alone

The SMB owner who sees the benefit of an effective content marketing strategy may still choose not to invest because, in the day-to-day, the primary focus is on operating the business. Fortunately for the SMB owner, online marketing providers oversee all aspects of an intelligently conceived and designed marketing strategy specific to their business. Partnering with one a company that focuses on search engine optimization, dynamic website design, actionable analytics, and engaging content helps generate more business, from click to close.

A reputable online marketing partner understands the intricacies of crafting an online marketing strategy and works hand in hand with their partners to ensure increased sales and revenues are realized. If your company is ready to go to the next level, schedule a free consultation with IntelliBright today.