Top Five Reasons Your Company Needs a CRM System
A customer relationship management (CRM) system qualifies as the single most important element for improving business. Think of CRM software as a streamlined repository of potential profit. This statement holds true for all companies, no matter what they produce or their size or how long they’ve been in business. The following list details the top […]
The Top 5 Can’t Miss Requirements For Small Business Marketing
Kevin Costner, in the movie ‘Field of Dreams’ just knew that cutting a diamond out of an Iowa cornfield would bring the “they”, whoever they were. His undertaking was one of faith. While a healthy dose of faith is required in business, so is the proper know-how to bring them through your doors. Let’s face […]
Exclusive Lead Generation – The Key To A Profitable 2016
As children, we were taught to share and share alike. This is an important lesson when dealing with our friends and our family. But in business, sharing is not always the best way to get ahead. Nowhere is that more true than when dealing with potential sales leads. Several hands digging into the limited pool […]
Websites: Your Resume To The World
If you’ve ever been in a position where you are hiring someone for a job, you know that the resume can make or break their opportunity with your company. Too little information and you feel uncertain about whether or not they are qualified for the position. Too much information and you have to forcibly keep […]
T-Talkin’ ‘Bout Your Reputation
Those who have the term ‘marketing‘ anywhere in their job title know that the last few years have been an exercise in on-the-job learning, re-educating ourselves about the existence and importance of clicks, impressions, likes, shares, and mentions, to name but a few. Some view the new paradigm in marketing as a minefield to be […]
5 Signs Your Online Marketing Efforts Are Falling Short (And How To Fix It)
As marketers and salespeople, one of the hardest things we are ever asked to do is to look within ourselves, make an honest assessment, and determine if a particular campaign or overall organizational strategy would benefit from outside assistance. The knee jerk reaction is to balk at the idea of seeking help as it could […]
Show Me The Money
Every business, regardless of the product or service offered, was started for one reason and one reason alone: to make money. Mission and culture can flesh out the personality of your company. This is where you might identify a cause or organization that your company supports through company profits. But those profits are, of course, […]
MailChimp and Serial, A Match Made In Internet Heaven
By it’s very nature, advertising is often a two-party ordeal. Meaning, when a brand wants to advertise a new product or build awareness, they’ll need to host said ad on a website, television show, or even Twitter. This reason alone makes it incredibly important for companies to align themselves with the right platform which will […]
Why Inbound Is King
These days it’s easier to make a list of things the Internet HASN’T changed. Chalk marketing up as just another industry that’s been forever changed by the Internet’s omnipresence. Previously, marketing and ad campaigns consisted of billboards, cold calls, direct mailers, fliers, television spots, and more. Companies had to reach out to potential customers to […]
Real Time Marketing: Do Not Try This At Home
“Real time marketing,” or using current events as opportunities to market at lightening speed, presents a big risk to a business and yields even bigger rewards if done right. An optimally timed social media post can build your brand, engender customer goodwill, and bring the kind of press to your company that proves the competency of your media […]