Seeking an Online Marketing Partner
Small to mid-sized business owners should focus on providing the highest level of service to their clients, instead of worrying about how to get more clients or customers. In this time of rapid adoption of digital and online marketing, SMBs are wise to outsource online marketing to ensure a sound strategy that delivers measurable returns. Seeking an Online Marketing […]
Online Marketing Skepticism
The burgeoning world of online and social media marketing was very early on viewed with skepticism by small to mid-sized businesses. That skepticism is not uncommon when there is a fundamental paradigm shift in how business is conducted. If you are a small to mid-sized business owner who has not yet embraced online marketing, you’re losing […]
Are You Investing in Content Marketing? 10 Stats That Prove It’s Worth Every Penny
Ever landed on a company website with no blog? These days the lonely blog-less site is harder to find, but when you come across one, even that of a local business, it’s as if something important is missing – like when you first saw The Mona Lisa’s naked brow line. Why is nothing there? Blogging […]
5 Online Marketing Questions Every Business Owner Should Ask
Every small to mid-sized business needs online marketing to succeed, grow the business, and generate new revenue. For many, it starts with a simple website or Facebook page. Later, a business owner attempts her first AdWords campaign, puts up a Facebook ad, starts a blog, or solicits reviews from satisfied customers. Quickly, she realizes it’s […]
Best Trends in Law Firm Marketing
For decades, legal marketing had a set method for success, but as the Internet and social media keep changing the landscape, the best methods for reaching potential clients have changed as well. Even once a firm seems to have its methodology under control, a new social media platform begins to gain new ground, or Google […]
An Overview of Content Marketing Trends
In just the last 12 months, the marketing landscape has changed rapidly. From major corporations to smaller, local businesses and organizations, traditional marketing expenditures for print, radio, and television advertising were redirected to inbound online marketing strategies. But are they paying off? What Is Content Marketing? Gone are the days of the flashy, set-it-and-forget-it brochure website. […]