“The staff and owner of Intellibright are extremely smart and helpful. They have made this process so easy for me as a business owner. I would recommend them to anyone who finally wants to get a handle on all their digital marketing platforms.”
Intellibright helped us turn our website into a true lead generator and align our sales process to close those leads more efficiently. They built an inbound engine that complements our strong outbound sales efforts—and the results are nothing short of amazing. We grew from 0 to 260 qualified monthly appointments in just under 6 months.”
We have had the pleasure of working with Intellibright for our PPC and SEO needs for the better part of a year now. Their expertise and results-driven approach have significantly contributed to our success. I highly recommend their dedicated team for anyone looking to enhance their digital marketing.
Ron and his team are simply amazing. They have been instrumental in organizing, optimizing, and scaling our advertising. The visibility we have now has given me back hours to my day.
Ever landed on a company website with no blog? These days the lonely blog-less site is harder to find, but when you come across one, even that of a local business, it’s as if something important is missing – like when you first saw The Mona Lisa’s naked brow line. Why is nothing there?
Blogging has increased exponentially over the last several years, along with other content marketing efforts. Yet, many small to mid-sized businesses neglect to invest in a content marketing plan that drastically increases business. Once these businesses do finally get into the game, it’s too late: The best spots in the search results are captured by the competition. According to a MarketingSherpa report from 2007, a mammoth 70 percent of clicked links in search results are organic, not paid. What does that mean? It means that relevant content and SEO drive new business and deserve time, attention, and a sizeable budget.
What Is Content?
Content is the Internet: site pages, blog posts, audio, video, images, infographics, memes, and more. Traditional advertising is old school, while content is master of the Information Age. Unlike ads, content speaks directly to customers needs and builds authority and trust, furnishing them with relevant information to make important buying decisions.
What Is Content Marketing?
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads, according to a report by DemandMetric. Great content is the first step; a content marketing plan ensures business owners get desired results. A smart content marketing plan is metrics-based. Where are your customers? What are they looking for? What are they looking at? Business owners who don’t know the answers to these questions, or who haven’t invested in a content marketing expert often find themselves shooting in the dark and being less than satisfied with the results.
The Future of Content Marketing
The value of content and new content marketing strategies is only going up in the future. SMBs are wise to invest their time and money in content marketing now in order to reap the rewards of this growing trend. Not sold yet? Here are ten key stats (from Writtent and InboundWriter) that prove content offers a huge return on investment:
Ready to invest in content marketing for your SMB or local business? The expert content marketing team at IntelliBright provides a smarter marketing plan that produces real results: more leads, more sales, and more revenue. Request a Free Consultation Now.
About Jen Udan
Jen Udan is a writer, editor, blogger and marketer based in Austin, Texas. She has worked with a number of tech startups and has interviewed founders, industry leaders and YouTube stars.
