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Every business, regardless of the product or service offered, was started for one reason and one reason alone: to make money. Mission and culture can flesh out the personality of

By it’s very nature, advertising is often a two-party ordeal. Meaning, when a brand wants to advertise a new product or build awareness, they’ll need to host said ad on

These days it’s easier to make a list of things the Internet HASN’T changed. Chalk marketing up as just another industry that’s been forever changed by the Internet’s omnipresence. Previously,

“Real time marketing,” or using current events as opportunities to market at lightening speed, presents a big risk to a business and yields even bigger rewards if done right. An optimally timed social

There are a few things to remember whenever it’s time to sell your brand online. First, always play to your strengths. If your brand shines in a certain area, talk

dangerous messages of unhealthy body image through petitions and advertising campaigns, making it well understood that there is no “perfect” shape for anyone, male or female alike. Yet there is

It is arguable that of all the things the Internet does well, the thing it does best is transform everyday people into celebrities overnight. Sites like YouTube and Twitter have

A well orchestrated advertising campaign is, often times, a thing of beauty. Timed ad rollouts and a playful tease here and there has your intended audience almost literally salivating in

There are several basic “rules” to follow when marketing your brand. These include time-tested standbys such as “stay on message,” “be brief,” and of course, “always be closing.” One company

The recent launch of Google’s Penguin 3.0 platform has online marketing managers the world over struggling to learn how their previous best practices apply moving forward. The update, officially launched