No One Values Waste

Marketing agencies get a bad rap, with good reason. A good number of marketing agencies operate by charging clients for high-cost inefficiency, which essentially amounts to making clients pay for poor planning and execution. Examples of this include: Hiring third-party specialists to cover what they claimed they could do themselves. Failing to clarify the costs […]

The Brilliance of Prioritization

Many salespeople will work the oldest lead when they get behind. This is the worst strategy as the newest leads are, by far, the most likely to convert to sales. Having an automated lead system allows users to focus on the most relevant leads in a standardized way so that conversions are maximized.

Total Lead Management Solutions

This week we were working with a client to put a better lead management solution in place. When we were proposing it, they stopped us.

From Call Tracking to Conversions

Call tracking enables you to elevate business with a simple system that provides a multitude of benefits. This method consists of data driven elements that lead to higher conversion rates among people who reach out to your company. Even better, any business can implement the call tracking method.

Intellibright – A true partner.

One of the things I like the best about our performance marketing (pay per sale) business model is that we don’t work with more than one provider per market area. In the case of our national clients, they basically own us for that vertical. Which is why we go to great lengths to help our […]

Show Me The Money

Every business, regardless of the product or service offered, was started for one reason and one reason alone: to make money. Mission and culture can flesh out the personality of your company. This is where you might identify a cause or organization that your company supports through company profits. But those profits are, of course, […]