Virgin America Uses Six-Hour Commercial To Make A Quick Point
There are several basic “rules” to follow when marketing your brand. These include time-tested standbys such as “stay on message,” “be brief,” and of course, “always be closing.” One company has decided to buck one of these well-understood and well worn laws of selling in the form of a five hour and forty-six minute long advertisement. […]
March Of The Penguin 3.0
The recent launch of Google’s Penguin 3.0 platform has online marketing managers the world over struggling to learn how their previous best practices apply moving forward. The update, officially launched on Friday, October 24, aims to identify spam website marketing and to diminish their search result positioning. Google’s updated algorithm specifically looks to eliminate the […]
Snappening: Company Name Importance
Anyone who has ever tried to come up with a new and original name for a business knows how difficult it can be. Even the best name drawn up on a whiteboard can run into issues. As is likely happening with increasing frequency, these names are either identical or too similar to existing companies. This […]
Google’s Panda 4.1 Update: 10 Takeaways for Marketers
Google is constantly changing its algorithm with the aim of making search more useful and effective. With its latest Panda update, Google has implemented changes that SEO experts are already observing and measuring. Known as “Panda 4.1” the update supposedly helps websites with quality content and penalizes those with poor content. From Google: “Based on […]
Content Marketing Is King
Perusing the Internet, going from site to site, one thing is clear: Without the constant generation of content, the Internet is nothing. Small to mid-sized businesses (SMBs) that learn this essential truth early and take advantage of that fact position themselves to be more successful than their competitors. Employing an effective online content marketing strategy […]
Three Reasons Why You Should Hire an SEO and SEM Manager Today
You know the importance of converting your company’s website traffic into sales in today’s modern business atmosphere. The expert team at IntelliBright is highly trained and motivated to deliver these conversions through advanced analytics and focused search engine optimization (SEO) and search engine marketing (SEM.) Why are SEO and SEM so important to your online […]
Seeking an Online Marketing Partner
Small to mid-sized business owners should focus on providing the highest level of service to their clients, instead of worrying about how to get more clients or customers. In this time of rapid adoption of digital and online marketing, SMBs are wise to outsource online marketing to ensure a sound strategy that delivers measurable returns. Seeking an Online Marketing […]
Online Marketing Skepticism
The burgeoning world of online and social media marketing was very early on viewed with skepticism by small to mid-sized businesses. That skepticism is not uncommon when there is a fundamental paradigm shift in how business is conducted. If you are a small to mid-sized business owner who has not yet embraced online marketing, you’re losing […]
Are You Investing in Content Marketing? 10 Stats That Prove It’s Worth Every Penny
Ever landed on a company website with no blog? These days the lonely blog-less site is harder to find, but when you come across one, even that of a local business, it’s as if something important is missing – like when you first saw The Mona Lisa’s naked brow line. Why is nothing there? Blogging […]
5 Online Marketing Questions Every Business Owner Should Ask
Every small to mid-sized business needs online marketing to succeed, grow the business, and generate new revenue. For many, it starts with a simple website or Facebook page. Later, a business owner attempts her first AdWords campaign, puts up a Facebook ad, starts a blog, or solicits reviews from satisfied customers. Quickly, she realizes it’s […]