Eliminate Conversion Rate Pitfalls
Three elements demonstrate the effectiveness of marketing websites: design, content, and conversion rates. Marketing companies sometimes fail to consider conversion rates with the same verve they bring to design and content. To command a significant growth in business, eliminate the following conversion rate pitfalls.
Google Penguin: What Does It Mean For You?
We handle all of our partner’s website marketing, including all SEO activities to help their biggest keywords rank high on search engines. As part of this, we are constantly keeping aware of any Google algorithm changes. The big change was a recent improvement to their Penguin algorithm. Let’s dive into the specifics. In general, the […]
Intellibright – A true partner.
One of the things I like the best about our performance marketing (pay per sale) business model is that we don’t work with more than one provider per market area. In the case of our national clients, they basically own us for that vertical. Which is why we go to great lengths to help our […]
Top Five Reasons Your Company Needs a CRM System
A customer relationship management (CRM) system qualifies as the single most important element for improving business. Think of CRM software as a streamlined repository of potential profit. This statement holds true for all companies, no matter what they produce or their size or how long they’ve been in business. The following list details the top […]
The Top 5 Can’t Miss Requirements For Small Business Marketing
Kevin Costner, in the movie ‘Field of Dreams’ just knew that cutting a diamond out of an Iowa cornfield would bring the “they”, whoever they were. His undertaking was one of faith. While a healthy dose of faith is required in business, so is the proper know-how to bring them through your doors. Let’s face […]
Websites: Your Resume To The World
If you’ve ever been in a position where you are hiring someone for a job, you know that the resume can make or break their opportunity with your company. Too little information and you feel uncertain about whether or not they are qualified for the position. Too much information and you have to forcibly keep […]
MailChimp and Serial, A Match Made In Internet Heaven
By it’s very nature, advertising is often a two-party ordeal. Meaning, when a brand wants to advertise a new product or build awareness, they’ll need to host said ad on a website, television show, or even Twitter. This reason alone makes it incredibly important for companies to align themselves with the right platform which will […]
Why Inbound Is King
These days it’s easier to make a list of things the Internet HASN’T changed. Chalk marketing up as just another industry that’s been forever changed by the Internet’s omnipresence. Previously, marketing and ad campaigns consisted of billboards, cold calls, direct mailers, fliers, television spots, and more. Companies had to reach out to potential customers to […]
Real Time Marketing: Do Not Try This At Home
“Real time marketing,” or using current events as opportunities to market at lightening speed, presents a big risk to a business and yields even bigger rewards if done right. An optimally timed social media post can build your brand, engender customer goodwill, and bring the kind of press to your company that proves the competency of your media […]
On Building #AlexFromTarget
It is arguable that of all the things the Internet does well, the thing it does best is transform everyday people into celebrities overnight. Sites like YouTube and Twitter have helped earn the Internet this reputation, themselves being platforms where people can move from the audience to the stage. One teenage Texan is becoming quickly […]