LASR: The Intellibright Approach to Digital Marketing
Intellibright is a Google Partner agency that specializes in Performance Digital Marketing. We believe the focus of our conversations with our partners should be LASR (Leads, Appointments, Sales, and Revenue). In the ever-evolving landscape of digital marketing, success can seem intricate and difficult to understand. However, with our services, businesses can easily see true measures […]
Intellibright Named One of the Fastest Growing Companies in the Americas by Financial Times for Third Consecutive Year
AUSTIN, Texas, March 29, 2023 – Intellibright, a global digital marketing agency redefining the sales cycle with its results-driven Pay-Per-Sale model for marketing services, was recently named one of Americas’ Fastest Growing Companies 2023 by Financial Times. The prestigious title was awarded to the top 500 companies in the Americas achieving the highest compound annual […]
PPS Marketing vs. Lead Generation
Pay Per Sale marketing is unique. Very few companies offer it. Why? It’s hard. It’s expensive. It’s risky, especially if the advertising agency isn’t great at what they do. There is also a certain amount of risk related to the business and whether or not they can convert leads/appointments to sales. It requires a lot of […]
How To Create Trust for EAT in SEO [2021 Guide]
Have you been optimizing your site for Google EAT? If not, there’s still time to get started! You didn’t have to be an SEO professional to know that it has been quite some time since Google Page Rank was considered relevant for any type of ranking context whatsoever. Once one of the best indicators of […]
Understanding Search Intent
A common question I’ve heard throughout my SEO career is, “Why am I not ranking for keyword X?” or even, “Can my website rank for keyword X?” The answer is: It depends. Google wants to display websites in their search results that best match not only what a user searched for but the intent behind […]
Conversion Optimization – Successful Digital Marketing Requirement
Imagine lowering your COGS by 50% and the impact that would have on your business! Digital marketing is like a mini business inside your business – and conversion optimization is the key to success. When we increase your visitor-to-lead ratio, the cost of leads gets lower. Essentially, we can generate more leads for the same […]
2017 Marketing Trio Know
Trends play a giant role in the success of a marketing campaign. Here at Intellibright, we keep up with trends and know which ones help which clients. After all, there’s no point in taking advantage of a trend that provides no benefit. Below, learn about a 2017 Marketing Trio you should know as well as […]
5 Things That Digital Marketing Agencies Won’t Tell You
Digital marketing: it’s the practice of teaching consumers what they’re interested in, swaying the public opinion, and changing the conversation. In the 1950s, back when we had ad men on madison avenue (hence, Mad Men), it was much more of a siloed industry. There were a few designers, some copywriters, the creative director. The designer […]
The Importance of Monitoring Every Phone Call
If your goal is to get your prospects to call your number, you need to be using call tracking to understand what’s going on with your campaigns. Call tracking allows you to see where your calls are coming from, allowing you to expand on winning campaigns and turn off ineffective campaigns. However, very few businesses […]
Five Habits of Highly-Effective Marketing Companies
They Completely Understand Their Customers To gain a 360-degree understanding of every customer, Intellibright’s team conducts a thorough onboarding process that includes, at minimum, the following tasks: Learning about the client’s industry from multiple sources Making a full list of every client’s key competitors and vetting each one Studying the client’s core competencies in detail […]