Roofing Company Social Media Strategy: Why Your Facebook Page Isn’t Getting You Jobs
Plenty of roofing companies maintain a Facebook page, but few see real business from it. Posting now and then isn’t enough, especially when the algorithm hides most unpaid updates. To reach potential customers and turn interest into roofing leads, contractors need a structured digital marketing approach that goes beyond casual posting. In this article, we’ll […]
Facebook Ads for Medical Practices: The Complete Guide to HIPAA-Compliant Patient Acquisition
For many medical practices, attracting new patients through Facebook ads can feel complicated. The platform offers a significant opportunity to connect with a wide audience, but the Health Insurance Portability and Accountability Act (HIPAA) sets strict limits on how healthcare organizations can use patient data in advertising. As a result, some practices avoid Facebook advertising […]
Intellibright Earns Platinum and Gold at the 2025 MarCom Awards
We’re thrilled to share that Intellibright brought home three honors at the 2025 MarCom Awards, earning Platinum recognition for integrated marketing campaigns with Fluence and Vivid Racing, and Gold for our SEM campaign with Shape CRM. The recognition reflects the close partnerships we build with clients and our shared focus on strategies that drive lasting […]
Choosing the Right Franchise Marketing Agency: An Essential Services Guide
Franchises face a different set of marketing challenges than other business models. Each location is locally owned and operated, but all are expected to uphold the same brand standards. That creates a constant push and pull between maintaining consistency and adapting to local needs. Without a structured system in place, marketing efforts can quickly become […]
The Evolution of Social Media Algorithms: How to Keep Your Brand Visible in 2025
The social media landscape is constantly shifting–and at the center of that change are algorithms, whose mercurial whims decide what content users see and what’s left off their feed. Social media algorithms quietly evolve every day, adjusting to platform priorities, responding to shifts in user behavior, and constantly re-ranking and re-surfacing content based on what […]
Social Media Strategy in 2025: 5 Key Trends Reshaping Content, Performance, and ROI
Many businesses are rethinking their social media marketing strategies this year. Organic reach continues to decline across major social media platforms, and paid placement is more competitive than ever. As content performance becomes harder to predict, teams are looking closer at which formats produce consistent results and where they should focus their time. At the […]
The Importance of Data-Driven Decision-Making in Digital Marketing Campaigns
Businesses in this era have access to an overwhelming amount of data. From website visits and transactions to interactions on social media and customer service conversations, organizations can leverage large swathes of data to optimize marketing efforts in a variety of ways. Digital marketing campaigns that are driven by data strengthen decision-making, serving as a […]
Intellibright Wins Gold at 2024 MarCom Awards for Excellence in Strategic Communications- Digital Marketing
AUSTIN, TX – December 31, 2024 – Intellibright, an award-winning Digital Revenue Generation Agency, has been awarded the prestigious Gold Award at the 2024 MarCom Awards for their outstanding work on the NorthStar Memorial Group (NSMG) Digital Marketing Campaign. The campaign, launched in July 2023, demonstrated exceptional results in driving high-quality leads, maximizing return on […]
The Ins and Outs of Digital Marketing in the Roofing Industry
If you are the leader of a roofing company, we bet that your to-do list is a mile long. You know that digital marketing for roofers is critical to getting leads, but you and your marketing team are stretched thin and can only do so much. Here’s an overview of the key aspects of digital […]
Conversion Optimization – Successful Digital Marketing Requirement
Imagine lowering your COGS by 50% and the impact that would have on your business! Digital marketing is like a mini business inside your business – and conversion optimization is the key to success. When we increase your visitor-to-lead ratio, the cost of leads gets lower. Essentially, we can generate more leads for the same […]
Show Your Face
Facebook enables companies all over the world to reach thousands upon thousands of existing and potential customers via personalized social media posts and ads. Any company that lacks a Facebook page lacks marketing. Period—or, emoji of a period. Yes, some of us here at Intellibright use emojis in our personal lives. We’re not saying who, but […]
A 2017 Marketing Trio to Know
Trends play a giant role in the success of a marketing campaign. Here at Intellibright, we keep up with trends and know which ones help which clients. After all, there’s no point in taking advantage of a trend that provides no benefit.
Inbound Seasonal Slump Boosters
Seasonal changes often decrease the volume of inbound lead generation. The loss of volume devastates business, but Intellibright knows how to resist dwindling down to an inbound lead volume subsist. Avoid lulls with our tips that include: