Inside Ron R. Browning’s Performance-First Playbook from the “Authentic Leadership” Podcast
We’ve got exciting news: Ron R. Browning, CEO of Intellibright, recently appeared on “Authentic Leadership for Everyday People” – a podcast hosted by executive coach and former business journalist Dino Cattaneo. In their conversation, Ron reflects on his entrepreneurial journey, how early lessons in his career shaped his approach to leadership, his perspective on what […]
Conversion Optimization – Successful Digital Marketing Requirement
Imagine lowering your COGS by 50% and the impact that would have on your business! Digital marketing is like a mini business inside your business – and conversion optimization is the key to success. When we increase your visitor-to-lead ratio, the cost of leads gets lower. Essentially, we can generate more leads for the same […]
How Our Model Works For Contractors
Intellibright does true pay per sale marketing. We build the website, pay for the online advertising, and do not charge any fees unless sales are generated from our efforts.
The Brilliance of Prioritization
Many salespeople will work the oldest lead when they get behind. This is the worst strategy as the newest leads are, by far, the most likely to convert to sales. Having an automated lead system allows users to focus on the most relevant leads in a standardized way so that conversions are maximized.
Total Lead Management Solutions
This week we were working with a client to put a better lead management solution in place. When we were proposing it, they stopped us.
Going the Extra Mile
This past week we were at a client location. We were working with the team to understand a sharp fall-off in conversions with slight increases in lead volumes. Generally, large lead volumes will cause salespeople to have lower conversion rates but this was only a few leads per salesperson over the course of a month.
Intellibright – A true partner.
One of the things I like the best about our performance marketing (pay per sale) business model is that we don’t work with more than one provider per market area. In the case of our national clients, they basically own us for that vertical. Which is why we go to great lengths to help our […]