MailChimp and Serial, A Match Made In Internet Heaven
By it’s very nature, advertising is often a two-party ordeal. Meaning, when a brand wants to advertise a new product or build awareness, they’ll need to host said ad on a website, television show, or even Twitter. This reason alone makes it incredibly important for companies to align themselves with the right platform which will […]
Why Inbound Is King
These days it’s easier to make a list of things the Internet HASN’T changed. Chalk marketing up as just another industry that’s been forever changed by the Internet’s omnipresence. Previously, marketing and ad campaigns consisted of billboards, cold calls, direct mailers, fliers, television spots, and more. Companies had to reach out to potential customers to […]
Real Time Marketing: Do Not Try This At Home
“Real time marketing,” or using current events as opportunities to market at lightening speed, presents a big risk to a business and yields even bigger rewards if done right. An optimally timed social media post can build your brand, engender customer goodwill, and bring the kind of press to your company that proves the competency of your media […]
America’s Dairyland Plays To Strengths, Speaks To Right Audience
There are a few things to remember whenever it’s time to sell your brand online. First, always play to your strengths. If your brand shines in a certain area, talk about it and make it a focal point. Second, remember your audience. A company which makes sleds will likely have a more captive audience in, […]
Victoria’s Secret’s Not-So-Perfect Marketing Campaign
dangerous messages of unhealthy body image through petitions and advertising campaigns, making it well understood that there is no “perfect” shape for anyone, male or female alike. Yet there is one company which is often seen as a primary offender of these ideals, and after a poorly worded campaign, they’ve been brought to task once […]
On Building #AlexFromTarget
It is arguable that of all the things the Internet does well, the thing it does best is transform everyday people into celebrities overnight. Sites like YouTube and Twitter have helped earn the Internet this reputation, themselves being platforms where people can move from the audience to the stage. One teenage Texan is becoming quickly […]
Keeping The Cat In The Bag
A well orchestrated advertising campaign is, often times, a thing of beauty. Timed ad rollouts and a playful tease here and there has your intended audience almost literally salivating in anticipation of your next bit of brilliance. Ultimately, the long awaited reveal not only satisfies the customer but calls them to action, putting a hard […]
Virgin America Uses Six-Hour Commercial To Make A Quick Point
There are several basic “rules” to follow when marketing your brand. These include time-tested standbys such as “stay on message,” “be brief,” and of course, “always be closing.” One company has decided to buck one of these well-understood and well worn laws of selling in the form of a five hour and forty-six minute long advertisement. […]
March Of The Penguin 3.0
The recent launch of Google’s Penguin 3.0 platform has online marketing managers the world over struggling to learn how their previous best practices apply moving forward. The update, officially launched on Friday, October 24, aims to identify spam website marketing and to diminish their search result positioning. Google’s updated algorithm specifically looks to eliminate the […]
Snappening: Company Name Importance
Anyone who has ever tried to come up with a new and original name for a business knows how difficult it can be. Even the best name drawn up on a whiteboard can run into issues. As is likely happening with increasing frequency, these names are either identical or too similar to existing companies. This […]