Pay Per Sale, or Cost Per Sale, marketing is an online marketing pricing system or arrangement where the company that owns the business only pays for those sales generated by the advertiser or marketing firm. With the PPS advertising model, both the advertiser and the business are perfectly aligned with their goals.

Pay per sale marketing strategies are highly dependent on the business owner being able to accurately provide the cost per sale so that the market is accurately reflected and the offering competitive. The cost per sale (CPS) is the amount of money that an advertiser pays every time an advertisement generates a sale. Understanding and tracking this metric allows advertisers to take steps towards reducing their costs, ultimately increasing profit while maximizing sales productivity.

Pay Per Sale marketing also requires a business that is using a CRM (customer relationship management) system that tracks what happens to leads. Our data analytics team will work with your client data to understand the types of leads that are the most profitable. Typically we come into paid advertising campaigns that are immature and have not been set up in a way to maximize data collection and, therefore, company revenue.

With the pay per sale marketing relationship, you get the power of a data analytics team and marketing experts you would most likely never consider paying for or be able to get the budget for. Best of all, you’re only paying for results, so there is little risk that you’ll be on the hook for tens or hundreds of thousands of dollars of consulting fees that provide no value.

There are a few best practices you can do to ensure your PPS advertising campaign is successful:

• Automate your lead generation program to maximize sales from pay-per-sale leads. This will help the sales team spend more time on actually selling than managing these valuable prospects.
• Implement the right lead nurturing strategies to help quickly convert a qualified lead into an actual client. This is one of the most important steps in converting prospects from leads to sales and closing deals faster with less effort on your end. The importance of lead nurturing cannot be understated is and is a crucial part of any marketing strategy that will eventually result in conversions and sales.
• Optimize your website design and navigation to capture more customer leads and maximize conversion. The conversion rate of a pay per sale campaign will increase significantly if the site has been properly designed and optimized for users’ convenience. A great landing page and an easy conversion process online will help you generate many new leads and sales.
• Track everything so you can accurately gauge the success of your pay per sale marketing campaigns. This data will help you understand what is working well and where improvements need to be made. Additionally, it will allow you to make necessary adjustments to your CPS to ensure you get the most ROI possible from your campaigns.

Pay Per Sale marketing is an ongoing process and can be an effective way to generate sales and grow your business. By following these best practices, you can ensure that your PPS campaign is successful and helps you reach your goals.

Pay Per Sale marketing is incredibly risky for Intellibright as we are investing heavily upfront to get the greatest impact in the shortest period of time. We need an established company because that tells us the business model has been figured out and is successful. Pay Per Sale marketing is highly dependent on you knowing your digital acquisition cost at scale. If you’ve never marketed online, your offline experience (commissioned sales, etc.) may not represent the costs of acquiring new customers at scale online. Often, we can use Direct Mail in lieu of Digital Acquisition Costs. Pay Per Sale also requires a large enough opportunity. Because the PPS advertiser pays for costs upfront, we’re investing a tremendous amount of our money, time, and energy to make this successful and we need a big enough opportunity in order to be able to recoup our investment. Pay Per Sale advertising also requires a relatively short sales cycle since we need to be able to reinvest our compensation in more ads and services. A sales cycle that is more than 6 months requires too big of an investment without knowing whether a sales team can convert leads into sales.