Pay Per Sale allows your business to maximize sales with less risk at a fixed acquisition cost. How does it work? Basically, we’ll match your current all-in Digital or Direct Mail cost per sale (assuming there is enough volume for a true and fair estimate) to establish our Pay Per Sale pricing. We’ll give you the benefit of a team that would cost you more than $1.5M on a full-time basis, we’ll pay (out of our own pocket) up to $500K PER MONTH in Ad Spend, and we’ll invest heavily in a new website while establishing all of your digital marketing to be optimized for scale. You pay for the sales generated by us online. We will achieve results that you never thought were achievable with limited risk.
Pay Per Sale, or Cost Per Sale, marketing is an online marketing pricing system or arrangement where the company that owns the business only pays for those sales generated by the advertiser or marketing firm. With the PPS advertising model, both the advertiser and the business are perfectly aligned with their goals. Pay Per Sale marketing is highly dependent on the business owner to be able to accurately provide the cost per sale so that the market is accurately reflected and the offering competitive.
Pay Per Sale marketing is incredibly risky for Intellibright as we are investing heavily upfront to get the greatest impact in the shortest period of time. We need an established company because that tells us the business model has been figured out and is successful. Pay Per Sale marketing is highly dependent on you knowing your digital acquisition cost at scale. If you’ve never marketed online, your offline experience (commissioned sales, etc.) may not represent the costs of acquiring new customers at scale online. Often, we can use Direct Mail in lieu of Digital Acquisition Costs. Pay Per Sale also requires a large enough opportunity. Because the PPS advertiser pays for costs upfront, we’re investing a tremendous amount of our money, time, and energy to make this successful and we need a big enough opportunity in order to be able to recoup our investment. Pay Per Sale advertising also requires a relatively short sales cycle since we need to be able to reinvest our compensation in more ads and services. A sales cycle that is more than 6 months requires too big of an investment without knowing whether a sales team can convert leads into sales.