Record sales right out of the gate.Amazing performance from a fantastic team. Our company easily beat our forecast in the first two months working with Intellibright. Their business model made sense for our company, and it has resulted in a win for everyone involved. Lead volume and quality improved dramatically, and this resulted in record sales months right out the gate.
#2 Heating Oil Provider USA
Helped the Neptune Society to exponentially grow its sales online.Intellibright Corporation provided performance-based (paid on sales only) online marketing services to the Neptune Society for more than 4 years with outstanding results growing the online channel from a few hundred leads per month to thousands. Intellibright was a tremendous partner that helped the Neptune Society to exponentially grow its sales online.
Pay Per Sale allows your business to maximize sales with less risk at a fixed acquisition cost. How does it work? Basically, we’ll match your current all-in digital or direct mail cost per sale (assuming there is enough volume for a true and fair estimate) to establish our Pay Per Sale pricing. We’ll give you the benefit of a team that would cost you more than $1.5M on a full-time basis, we’ll pay (out of our own pocket) up to $500K per month in ad spend, and we’ll invest heavily in a new website while establishing all of your digital marketing to be optimized for scale. You pay for the sales generated by us online. We will achieve results that you never thought were achievable with limited risk.
Pay Per Sale, or Cost Per Sale, marketing is an online marketing pricing system or arrangement where the company that owns the business only pays for those sales generated by the advertiser or marketing firm. With the PPS advertising model, both the advertiser and the business are perfectly aligned with their goals.
Pay per sale marketing strategies are highly dependent on the business owner being able to accurately provide the cost per sale so that the market is accurately reflected and the offering competitive. The cost per sale (CPS) is the amount of money that an advertiser pays every time an advertisement generates a sale. Understanding and tracking this metric allows advertisers to take steps towards reducing their costs, ultimately increasing profit while maximizing sales productivity.
Pay Per Sale marketing also requires a business that is using a CRM (customer relationship management) system that tracks what happens to leads. Our data analytics team will work with your client data to understand the types of leads that are the most profitable. Typically we come into paid advertising campaigns that are immature and have not been set up in a way to maximize data collection and, therefore, company revenue.
With the pay per sale marketing relationship, you get the power of a data analytics team and marketing experts you would most likely never consider paying for or be able to get the budget for. Best of all, you’re only paying for results, so there is little risk that you’ll be on the hook for tens or hundreds of thousands of dollars of consulting fees that provide no value.
There are a few best practices you can do to ensure your PPS advertising campaign is successful:
- Automate your lead generation program to maximize sales from pay-per-sale leads. This will help the sales team spend more time on actually selling than managing these valuable prospects.
- Implement the right lead nurturing strategies to help quickly convert a qualified lead into an actual client. This is one of the most important steps in converting prospects from leads to sales and closing deals faster with less effort on your end. The importance of lead nurturing cannot be understated is and is a crucial part of any marketing strategy that will eventually result in conversions and sales.
- Optimize your website design and navigation to capture more customer leads and maximize conversion. The conversion rate of a pay per sale campaign will increase significantly if the site has been properly designed and optimized for users’ convenience. A great landing page and an easy conversion process online will help you generate many new leads and sales.
- Track everything so you can accurately gauge the success of your pay per sale marketing campaigns. This data will help you understand what is working well and where improvements need to be made. Additionally, it will allow you to make necessary adjustments to your CPS to ensure you get the most ROI possible from your campaigns.
Pay Per Sale marketing is an ongoing process and can be an effective way to generate sales and grow your business. By following these best practices, you can ensure that your PPS campaign is successful and helps you reach your goals.
Pay Per Sale marketing is incredibly risky for Intellibright as we are investing heavily upfront to get the greatest impact in the shortest period of time. We need an established company because that tells us the business model has been figured out and is successful. Pay Per Sale marketing is highly dependent on you knowing your digital acquisition cost at scale. If you’ve never marketed online, your offline experience (commissioned sales, etc.) may not represent the costs of acquiring new customers at scale online. Often, we can use Direct Mail in lieu of Digital Acquisition Costs. Pay Per Sale also requires a large enough opportunity. Because the PPS advertiser pays for costs upfront, we’re investing a tremendous amount of our money, time, and energy to make this successful and we need a big enough opportunity in order to be able to recoup our investment. Pay Per Sale advertising also requires a relatively short sales cycle since we need to be able to reinvest our compensation in more ads and services. A sales cycle that is more than 6 months requires too big of an investment without knowing whether a sales team can convert leads into sales.
Pay Per Sale advertising is a special program we offer. Our typical requirements are as follows:
In business for at least 5 years with $10M or more in Annual Revenue. Why? We need you to have a proven business model in order to invest our time and money in growing it.
Experience in Digital Marketing
You average $10k+ per month in digital advertising. Why? We’d like to understand your digital acquisition cost using scalable channels like Google/Bing/Facebook.
Regional or National Sales Area
You service customers on a regional/national scale. Why? We specialize in the services sector and have built our reputation on scaling regional/national businesses.
Quick Sales Cycle
Your typical sales cycle is 3 months or less. Why? Because we’re financing your sales/marketing program, quick payments allow for us to quickly reinvest in your pay per sale program.