Intellibright Earns Platinum and Gold at the 2025 MarCom Awards

Two trophies for "2025 MarCom Platinum Winner" and "Gold Winner" highlight digital marketing agency excellence against a green backdrop.

We’re thrilled to share that Intellibright brought home three honors at the 2025 MarCom Awards, earning Platinum recognition for integrated marketing campaigns with Fluence and Vivid Racing, and Gold for our SEM campaign with Shape CRM. The recognition reflects the close partnerships we build with clients and our shared focus on strategies that drive lasting growth.

Platinum Awards Spotlight Campaign Success with Fluence and Vivid Racing

Our Platinum-winning campaigns with Fluence and Vivid Racing demonstrate how search engine optimization (SEO) and paid social strategies can boost performance across diverse industries. For Fluence, the focus was on visibility and efficiency gains, while Vivid’s campaign delivered measurable revenue growth through optimized paid media.

Fluence: Lighting the Way to Stronger SEO Performance

Fluence partnered with Intellibright to strengthen its search visibility ahead of a planned website rebuild—a project our team later completed to ensure lasting SEO performance. As a leader in commercial horticulture lighting, the company needed quick improvements in organic performance while laying the groundwork for long-term SEO growth.

It only took three months for the results to shine:

  • 1,000% boost in Google Change Metrics
  • Keyword rankings rose by 78% across target categories
  • Website health increased from 73% to 88%

Working together, we conducted a comprehensive technical audit to improve site health, address indexing barriers, and expand keyword coverage across key cannabis and LED grow light categories. The strategy paired immediate optimization with content and linking improvements to position Fluence for continued success during the redesign process.

Vivid Racing: Accelerating Returns Through Paid Media

As Vivid Racing sought stronger returns from paid social, our team helped rebuild its Meta ad structure to align spend with verified performance. Previous campaigns relied on inflated view-based attribution and lacked the segmentation needed to guide customers through the funnel effectively.

The impact of shifting strategy into another gear drove dramatic improvements:

  • ROAS increased by 100% in the first month
  • Revenue nearly tripled after restructuring
  • Reliable attribution data guided optimization decisions going forward

To achieve this, we introduced a results-focused attribution model, built full-funnel campaign structures, and launched brand-specific ads for top manufacturers. Consistent creative updates and refined remarketing further improved engagement and conversion rates.

Gold Award Highlights Shape CRM’s SEM Transformation

Shape CRM partnered with Intellibright to rebuild its search engine marketing (SEM) program from the ground up. Previous campaigns drove traffic but lacked intent-based targeting and accurate conversion tracking.

Our revamped campaign quickly gained traction, achieving the following results:

  • Demo signups rose by 80% in just one year
  • Cost per demo declined by 32%
  • Ad spend decreased by 50%

Our team refocused the program around qualified buyers – optimizing keywords for CRM demos, eliminating low-intent terms, and enhancing tracking to tie ad performance directly to lead outcomes. Updated ad copy emphasized product value and reliability, helping Shape reach prospects ready to engage.

Recognition That Reflects Our Approach

Awards recognize excellence in execution, but for Intellibright, the true impact lies in what our work accomplishes for the businesses we support. Each campaign is designed around data, transparency, and collaboration — principles that ensure every decision contributes to lasting performance.

“These awards reflect how powerful strategy and data can be when they come together,” said Michelle Matranga, Chief Digital Officer at Intellibright. “From horticulture lighting to high-performance automotive to SaaS, our partners trust us to turn complexity into clarity, connect insight to execution, and deliver growth they can count on.”

This year’s honors highlight the services that continue to shape our partnerships: SEO, paid advertising, and performance analytics. From restructuring ad spend to refining keyword strategies, every campaign was designed to turn insights into tangible progress. Our focus remains on helping clients grow through strategies grounded in accuracy, transparency, and data-driven results.

About Intellibright

Intellibright is an Austin-based digital marketing agency recognized by the Inc. 5000 and Financial Times for its continued growth and proven performance model since 2020. At the core of our work is the LASR framework – Leads, Appointments, Sales, and Revenue — which ensures every marketing initiative is built for measurable financial impact. We deliver integrated solutions across SEO, SEM, paid media, website strategy, and analytics, helping clients turn marketing investments into sustainable results.

Our success comes from a team that treats each client’s goals as its own. With a focus on precision, accountability, and innovation, we provide the expertise needed to navigate complex digital landscapes and achieve lasting success. To learn how Intellibright can help accelerate your business performance, reach out to our team today.

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