“The staff and owner of Intellibright are extremely smart and helpful. They have made this process so easy for me as a business owner. I would recommend them to anyone who finally wants to get a handle on all their digital marketing platforms.”
Intellibright helped us turn our website into a true lead generator and align our sales process to close those leads more efficiently. They built an inbound engine that complements our strong outbound sales efforts—and the results are nothing short of amazing. We grew from 0 to 260 qualified monthly appointments in just under 6 months.”
We have had the pleasure of working with Intellibright for our PPC and SEO needs for the better part of a year now. Their expertise and results-driven approach have significantly contributed to our success. I highly recommend their dedicated team for anyone looking to enhance their digital marketing.
Ron and his team are simply amazing. They have been instrumental in organizing, optimizing, and scaling our advertising. The visibility we have now has given me back hours to my day.
We’re proud to share that Intellibright has been awarded Gold at the 2025 Hermes Creative Awards in the Search Engine Optimization (SEO) category for our partnership with Gembah, a product development platform that helps businesses bring ideas to market through research, design, and manufacturing. The recognition highlights the results of a collaborative SEO and SEM strategy designed to restore visibility, improve efficiency, and accelerate revenue growth.
When Gembah partnered with Intellibright in mid-2024, their team had recently completed a website redesign that refreshed the brand experience and presented new opportunities for search optimization. Together, we identified areas where the redesign introduced structural and technical challenges that affected visibility and user experience.
Our teams worked side by side to analyze site performance, resolve indexing and technical issues, and strengthen content alignment around business priorities. The shared goal was to create a stronger foundation for growth – one that combined improved technical health with a data-driven content strategy.
The project addressed:
Gembah’s marketing and technical teams played an integral role in aligning internal priorities and feedback throughout the process, ensuring every improvement supported long-term growth objectives.
Together, Intellibright and Gembah developed a strategy that merged technical SEO optimization with data-backed paid media execution to create a more cohesive and efficient digital ecosystem. Key areas of focus included:
We conducted a comprehensive audit to enhance site health, improve indexing, and raise Core Web Vitals from 65% to 99%. Average page load time improved from 1.1 seconds to 0.5 seconds, strengthening both user experience and search performance.
We refined Gembah’s content strategy to emphasize high-intent commercial keywords, consolidated overlapping pages, and optimized structure and schema. These updates led to a 60% increase in top-three keyword rankings and a 48% boost in featured snippet ownership.
We partnered with Gembah to reallocate SEM budgets toward campaigns that were producing the strongest SQL performance. This adjustment reduced cost per SQL1 by 34% and cost per SQL2 by 35%.
We enhanced targeting within competitive keyword clusters such as “commercial LED grow lights,” resulting in a 318% increase in Google Ads revenue and a 211% lift in closed-won deals.
Within months, the joint SEO and SEM strategy delivered measurable results that helped Gembah achieve stronger visibility and higher conversion efficiency:
The campaign established a framework that continues to deliver lasting value by connecting improved visibility with sustainable lead generation and long-term revenue growth.
The Hermes Creative Awards, administered by the Association of Marketing and Communication Professionals, celebrate outstanding achievements in marketing and communications across the globe. Intellibright’s recognition underscores our ability to deliver results that go beyond surface-level visibility and directly impact client growth.
“Plenty of agencies treat SEO and paid media as separate functions, but our philosophy is to unify them into a single, revenue-focused system,” Michelle Matranga, Chief Digital Officer at Intellibright, said. “Winning Gold at the Hermes Creative Awards highlights the power of that approach. We’re proud of the work we did with Gembah, and even prouder of the long-term impact it’s had on their growth.”
Whether your company has launched a new website, seen a drop in organic traffic, or is struggling to rank for the terms that drive revenue, the right SEO strategy can change the trajectory. Effective SEO is about fixing the right issues, targeting the right opportunities, and ensuring search performance supports business growth.
We don’t rely on shortcuts or empty metrics. Our focus is on SEO strategies that generate measurable improvements in visibility, lead quality, and long-term results. Explore our SEO services to see how our team creates campaigns that bring in more qualified traffic, improve search performance, and strengthen digital growth.
Intellibright is a dynamic, fast-growing digital marketing agency based in Austin, Texas. Founded in 2009, the company has been recognized as an Inc. 5000 Fastest Growing Company (2020, 2021) and ranked among the Financial Times 500 Fastest Growing Companies in the Americas (2021–2024).
Specializing in maximizing digital revenue through advanced, data-driven strategies, Intellibright offers a comprehensive suite of services, including SEO, SEM, content marketing, paid media, website development, and analytics. Our LASR framework (Leads, Appointments, Sales, Revenue) ensures every strategy is tied directly to minimizing waste and maximizing revenue.
Our results-focused team becomes an extension of each client’s business, committed to transparency, accountability, and growth. If you’re looking for a partner to help crush your goals, look no further and get in touch with us today.
Max Lillard holds a Journalism degree from St. Edward’s University. With a background in SaaS marketing and experience as a financial analyst, his work has covered a wide range of topics that include the rise of digital commerce to the impact of AI and machine learning on business operations, and has been featured in Forbes, TechCrunch, CNN, and other leading publications.
