+1,220% Increase in ROAS in Under One Year
Focused Bidding on Sales-Qualified Leads – Shifted optimization to SQL2-stage conversions, prioritizing pipeline revenue over top-of-funnel form fills.
Reallocated Budget to Revenue-Driving Services – Invested more in product development and design campaigns with higher proposal rates and close value.
Scaled Mobile Campaigns With Stronger Return – Adjusted mobile targeting based on value-on-ad-spend (VoAS) to grow efficient lead volume.
Gembah’s previous campaigns funneled spend into manufacturing-related keywords that brought in low-value leads and poor ROI.
High click and form-fill volume failed to produce pipeline. The majority of leads didn’t convert into sales opportunities or revenue.
Mobile traffic often produced lower-quality leads and poorer performance compared to desktop, inflating acquisition costs.
Intellibright introduced a full-funnel attribution model with weighted CRM stages (MQL1, SQL1, SQL2, Proposal, Closed-Won), enabling value-based bidding tied to real business impact.
Spend was shifted to product development and design campaigns – segments that consistently delivered more proposals and higher revenue.
Mobile campaigns were reviewed by VoAS performance, with underperforming campaigns paused and top-performing segments scaled accordingly.
Intellibright helped transform Gembah’s paid media performance from a low-yield lead generator into a revenue-focused engine. With value-based bidding, service-level optimization, and CRM integration, Gembah achieved meaningful sales outcomes at scale.
At Intellibright, we work with dozens of clients, not hundreds or thousands. We are an integral part of each client’s business. Let’s connect and discuss how we’d make great partners for you.
