200% Increase in LinkedIn Followers
Increased Visibility – Maintained a regular cadence of high-value content focused on projects, safety, and company culture.
Enhanced Community Engagement – Responded to 100% of comments and engaged with relevant peers to foster stronger community ties.
Leveraged Custom Visuals to Strengthen Branding – Highlighted team efforts and job sites using branded graphics and original photography.
Nations Roof wasn’t showing up consistently on LinkedIn, making it harder to stay top-of-mind in a competitive industry.
Content that went live lacked a clear voice or narrative throughline, causing Nations Roof to miss chances to share the company’s values, expertise, and personality.
Comments often went unanswered, and there was no structure in place to meaningfully engage with audiences. As a result, Nations Roof struggled to build a community and connect with customers.
Nations Roof relied heavily on stock imagery in content, undercutting the value that custom visuals brought to real-world projects.
We rolled out a content calendar focused on high-value topics like safety protocols, completed projects, employee spotlights, and company values, establishing a consistent posting cadence.
Every comment on Nations Roof’s organic posts received a timely reply. The team also engaged proactively with industry peers and partners through likes, comments, and reactions, resulting in a 100% response rate and a stronger presence in the community.
We elevated visual storytelling with branded graphics, in-the-field photography, and video recaps, moving away from generic imagery to highlight real work and real teams.
Since January 2020, the Nations Roof’s LinkedIn page has grown from 2,800 to 9,107 followers, a 225% increase. Monthly follower growth averaged 4%, exceeding the industry benchmark of 1.39%.
Partnering with Intellibright, Nations Roof implemented a consistent posting strategy, used custom visuals to spotlight their services, and strengthened community engagement through timely responses. Today, their growth and engagement rates outperform industry benchmarks, all while authentically showcasing their employees’ hard work and company values.
225%
4%
5.4%
At Intellibright, we work with dozens of clients, not hundreds or thousands. We are an integral part of each client’s business. Let’s connect and discuss how we’d make great partners for you.
