Crushed Black Friday with 20% YoY Revenue Growth
Launched in 4 Weeks – Built and deployed Paid Social and SEM campaigns ahead of peak holiday demand.
Dynamic Shopping Segmentation – Tiered products by ROAS and purchase behavior to maximize spend efficiency.
Offer-Based Meta Campaigns – Matched creative to audience intent, increasing engagement and total purchases.
Intellibright was brought in less than a month before Black Friday to design, launch, and optimize full Paid Social and SEM campaigns in time for the holiday rush.
Previous ad accounts offered little seasonal insight, leaving no clear performance benchmarks or product-level structure to guide targeting and spend.
Competition surged across high-performance automotive categories, pushing ad costs higher and requiring smarter bidding strategies to maintain profitability.
Overlapping conversions between Meta and Google Ads made it difficult to measure each channel’s true revenue contribution.
Designed and launched coordinated Paid Social and SEM campaigns targeting every stage of the customer journey.
Extended campaign duration from four to sixteen days to capture early shoppers and last-minute buyers.
Grouped products by ROAS and conversion performance to focus spend on high-return categories.
Developed audience-specific ad creative highlighting discounts and urgency to increase engagement and purchase volume.
Intellibright transformed an automotive e-commerce client’s holiday performance with a full-funnel Paid Social and SEM strategy that turned a four-week setup into record seasonal growth. The campaigns captured new buyers, re-engaged past customers, and drove consistent revenue throughout the extended Black Friday window.
20%
$448K
$1.2 Million
At Intellibright, we work with dozens of clients, not hundreds or thousands. We are an integral part of each client’s business. Let’s connect and discuss how we’d make great partners for you.
