Intellibright Names Tim Wolfe Director of SEO & AI Discovery

Tim Wolfe, SEO & AI Director, smIntellibright appoints Tim Wolfe as New SEO Director iles by Intellibright logo, leading digital marketing agency and SEO services.

Search has shifted fundamentally. The way companies get discovered today increasingly happens inside AI-generated answers on platforms like ChatGPT, Gemini, and Perplexity, often before a user ever lands on a search results page. For brands that aren’t visible there, it’s revenue they’ll never know they missed.

That’s why we’re excited to welcome Tim Wolfe to Intellibright as Director of SEO & AI Discovery.

The Person Behind the Role

Tim brings more than two decades of enterprise SEO leadership across some of the most search-competitive brands in the country, including Adobe, Indeed, Travelocity, RetailMeNot, and PenFed Credit Union. Most recently, he served as Technical SEO Lead at Lumar (formerly DeepCrawl), where he worked with enterprise organizations around the world on complex, large-scale technical SEO challenges, the kind that don’t have easy answers and require both strategic thinking and deep technical execution.

At PenFed Credit Union, Tim increased organic traffic contribution from 35% to 47% while simultaneously building out the organization’s presence across AI platforms including Gemini, Perplexity, and ChatGPT. That combination is rare. Most SEO leaders are still mapping out how to approach AI visibility as a concept. Tim has already done the work, measured it, and connected it to real business outcomes.

Why AI Discovery Is the Next Frontier

For years, SEO meant showing up on page one of Google. While that’s still important, something significant has changed in how people, and businesses, find the partners, products, and services they need.

When a marketing director asks ChatGPT which agencies specialize in multi-location SEO, or when a VP of Sales asks Perplexity for the top revenue operations consultants in their industry, the answer they get is not a list of blue links. It is a curated response generated by an AI model that has already decided who is worth mentioning. If your company is not in that answer, you were never in the conversation.

This is what we mean by AI Discovery. It is not a trend to watch. It is a channel that is already influencing how decisions get made, and most companies have no strategy for it yet.

What This Means for Intellibright Clients

Intellibright has been building toward this for a while. We have seen firsthand how AI is changing the way potential clients find the companies they work with, and we have been developing our approach to answer engine optimization, structured data, and AI-driven attribution accordingly. Tim’s hire puts dedicated expertise and leadership behind that work.

For our clients, this means an SEO strategy that goes beyond rankings and organic traffic. It means understanding where your company shows up when someone asks an AI platform for a recommendation in your category. It means building the content architecture, structured data, and authority signals that put you in that answer. And it means attribution that connects AI-driven discovery to pipeline and revenue, not just impressions and clicks.

As Ron R. Browning, CEO of Intellibright, put it: “Search didn’t just evolve. It shifted. Visibility today happens before the click, inside AI-generated answers and decision-making moments. The companies that win are the ones that show up there and tie it directly to revenue. That’s exactly where Tim has been operating.”

The Companies That Move Now Will Have the Advantage

AI Discovery is still early enough that there is a real opportunity to establish visibility before the space becomes as competitive as traditional search. The brands that build their presence in AI platforms today are the ones that will show up consistently when their buyers are making decisions tomorrow.

We’re building that capability for our clients now. Tim’s leadership makes that possible at a level of depth and expertise that is hard to find anywhere in the industry.
If you want to talk about what AI Discovery could mean for your business, book a discovery call today.

Share: