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At Intellibright, we’re constantly keeping a pulse on marketing trends and shifts in consumer behavior. The rise of artificial intelligence (AI) in recent years has been one of the most significant market changes, as millions of customers are increasingly turning to large language models (LLMs) like ChatGPT over traditional search engines like Google to ask questions, shop for goods and services, and discover brands.
In light of this, we’re proud to share that we’ve partnered with Peekaboo to give businesses a direct line of sight into how companies appear in LLMs. Peekaboo provides x-ray vision into customers’ decision-making, and Intellibright helps turn these insights into measurable revenue.
As consumers shift from keyword search to conversational questions, AI becomes the first filter through which many brands are evaluated. But unlike traditional search, each LLM produces different answers.
That variability creates an advantage for brands that understand where they appear in these conversations and a blind spot for those who assume rankings or paid visibility reflect the whole picture. For example, Green Mountain Energy found that its mention rate varied drastically across LLMs.
When users searched for “Need a clean energy provider for my new apartment”, Green Mountain Energy had a 100% mention rate in Perplexity, 16% in ChatGPT, and 0% in Gemini. Three models. One question. Three completely different outcomes!
This level of variation changes how discovery and competitive visibility need to be measured. Companies may dominate one AI model and be completely absent from another — and today, most have no way to see that shift.
Peekaboo gives companies a measurable view of how they appear across leading LLMs. The platform runs custom prompts from ChatGPT, Gemini, and Perplexity to show where brands surface, how often they appear, and their visibility compared to competitors.
In addition to data covering mentions, Peekaboo provides visibility scores, ranking positions, citation sources, competitor benchmarks, and performance trends over time. The platform also delivers recommendations to help companies strengthen their presence in AI-generated answers. Since May 2025, more than 4,000 brands from countries all over the globe have tested the tool, reflecting the rapid growth in interest in AI search visibility across industries.
“LLMs are shaping how customers connect with companies in a dynamic market, and Peekaboo is dedicated to equipping agencies and brands with the market intelligence they need to level up their content and outperform competitors,” Filipe Lins Duarte, Chief Executive Officer at Peekaboo, said. “By partnering with a data-focused agency like Intellibright, we look forward to helping companies confidently scale their marketing efforts and services.”
Understanding how a brand appears in AI search is only the first step. The real value comes from knowing how to act on that information, and that is where Intellibright steps in. Peekaboo shows where brands surface inside AI-generated answers. Intellibright uses those insights to strengthen how companies show up in the moments that drive revenue, from improving how prospects discover them to refining the messages that influence conversion.
One way this helps is by revealing which competitors LLMs mention most often and the topics those models consistently connect to a category. If AI platforms highlight competitors’ strengths or answer customer questions with themes a company hasn’t addressed, that signals where we can adjust.
For example, if LLMs repeatedly surface a competitor for “same-day service,” we can guide a business to make that benefit more prominent in paid ad copy, target related queries more aggressively in SEO, or expand content that reinforces speed and reliability. The insights reveal what customers are actually asking, and we use that information to help companies respond with messages that better align with real demand.
“What Peekaboo gives us is visibility into how customers begin their decision-making. But it’s the human element — interpreting those signals, understanding what they mean for the business, and turning them into action — that creates impact,” Michelle Matranga, Chief Digital Officer at Intellibright, said. “When we combine AI insights with real strategic judgment, our clients move faster, make better decisions, and stay ahead as AI becomes a larger part of how people discover and compare brands.”
AI search is reshaping how customers discover and evaluate brands, and visibility across LLMs is quickly becoming a core part of how markets form opinions and make buying decisions. Our partnership with Peekaboo strengthens Intellibright’s full suite of marketing services by giving clients clearer insight into early-stage discovery and how it connects to the metrics that matter most — leads, appointments, sales, and revenue. As this shift accelerates, businesses need partners who can turn that intelligence into tangible outcomes, and we’re excited to help companies navigate what comes next.
Max Lillard holds a Journalism degree from St. Edward’s University. With a background in SaaS marketing and experience as a financial analyst, his work has covered a wide range of topics that include the rise of digital commerce to the impact of AI and machine learning on business operations, and has been featured in Forbes, TechCrunch, CNN, and other leading publications.
