“The staff and owner of Intellibright are extremely smart and helpful. They have made this process so easy for me as a business owner. I would recommend them to anyone who finally wants to get a handle on all their digital marketing platforms.”
Intellibright helped us turn our website into a true lead generator and align our sales process to close those leads more efficiently. They built an inbound engine that complements our strong outbound sales efforts—and the results are nothing short of amazing. We grew from 0 to 260 qualified monthly appointments in just under 6 months.”
We have had the pleasure of working with Intellibright for our PPC and SEO needs for the better part of a year now. Their expertise and results-driven approach have significantly contributed to our success. I highly recommend their dedicated team for anyone looking to enhance their digital marketing.
Ron and his team are simply amazing. They have been instrumental in organizing, optimizing, and scaling our advertising. The visibility we have now has given me back hours to my day.
If you are the leader of a roofing company, we bet that your to-do list is a mile long. You know that digital marketing for roofers is critical to getting leads, but you and your marketing team are stretched thin and can only do so much. Here’s an overview of the key aspects of digital marketing for roofing businesses to discuss with your digital marketing agency.
Promoting your roofing company online is critical and requires expertise.
Online marketing strategies include SEO optimization, pay-per-click advertising, content marketing, and more.
If your company struggles to rank on the first page of search engine results, you may need roofing marketing services.
You can have the most beautiful roofing website but still not get leads from it. You may post photos and videos on your business social media accounts or have even paid social media ads to no avail. What must your roofing business do to compete online with other companies trying to reach the same target audience? What happens when traditional marketing efforts aren’t working as they used to? Here’s a quick checklist of the ins and outs of digital marketing basics.
A well-designed, easy-to-navigate website is crucial. It should include appropriate keywords, be mobile-friendly, load quickly, and include regularly updated blogs and articles about roofing tips, industry news, and company updates.
Search Engine Optimization is part art and part science and requires someone to conduct keyword research. It relates to the process of using relevant keywords related to roofing services, materials, and common roofing issues to improve rankings with online search engines. Search Engine Optimization should also include optimizing for local searches.
Target potential customers through Google Ads with location-based targeting to reach homeowners and business owners in specific areas. In addition, social media platforms like Facebook and Instagram can be used to target ads based on demographics, interests, and behaviors.
Content marketing is another prevalent internet marketing strategy. With content marketing, a roofing business leverages blogs, videos, infographics, and other helpful content to increase organic traffic to the website.
Content marketing can also be used to get roofing leads, as a high-value ebook or other piece of valuable content can be created for downloading – only after the user provides contact information.
Avoid using AI for your content creation. Search engines are becoming smarter and will ding you if you over-optimize or use AI to create all your content. Remember Google’s acronym E-E-A-T. Your content must show you have Experience, Expertise, Authority, and Trustworthiness.
Besides paying for online marketing, you can also increase organic traffic by skillfully using platforms like Facebook, Instagram, and LinkedIn to engage with potential customers, share project updates, and respond to inquiries. Post before-and-after photos of roofing projects, case studies, awards, or testimonials to attract attention and showcase your workmanship.
Send regular newsletters with updates, promotions, and useful information about roof repair services and industry trends. Use automated email campaigns to follow up with leads and past customers for repeat business or referrals.
Have a process in place to ask satisfied customers to leave positive reviews on your Google Business Profile, Yelp, and other review sites. Address both positive and negative reviews professionally to maintain an excellent online reputation.
Use tools like Google Analytics to monitor website traffic, user behavior, and conversion rates. Regularly review performance data to adjust and optimize marketing strategies for better results. Is this Greek to you? A roofing digital marketing agency can help you with this process!
Some roofing contractors have a YouTube channel for how-to videos, project highlights, and customer testimonials. Consider sharing live video features on social media platforms to provide real-time updates and engage with followers.
We know this list seems overwhelming, especially if your company has a long history of putting marketing efforts on the back burner. The good news is that by leveraging digital marketing strategies, roofing companies can effectively reach and engage with their target audience, build brand awareness, and drive more business. Consistent effort across various digital channels is key to maintaining a strong online presence and staying competitive in the roofing industry.
You’re a roofer, and you know all there is to know about TPO, BUR, and the best manufacturers of asphalt shingles. However, you may need help with roofing company marketing. Consider Intellibright, an award-winning agency that offers a comprehensive suite of digital marketing services. However, we aren’t like every other digital marketing company, as we work on a pay-per-sale or flat rate basis.
Contact our team of roofing digital marketing experts to learn more.
