We’re excited to announce that Intellibright has been awarded Silver at the 2025 Globee Awards for Business Excellence, recognizing our work in strategic SEO and performance-driven digital marketing. The award honors our partnership with Gembah, a product development platform that achieved a 1,252% increase in monthly organic leads after launching a comprehensive search engine optimization initiative with our team.
This work highlights the kind of results we aim for with every engagement. Our SEO strategies are designed to do more than improve search engine rankings — they’re built to generate qualified leads, increase conversion rates, and support long-term business growth. While traffic and visibility matter, the true value of effective SEO services comes from outcomes that drive the business forward.
Turning Around a Redesign That Undermined Search Performance
When Gembah came to us in early 2024, they had recently launched a new website. While the redesign looked clean, it had created significant issues with search engine visibility. Important content was removed, internal links were broken, and performance across search engines had dropped. Rankings for commercial-intent keywords had disappeared, and organic traffic was trending down.
More importantly, the leads they relied on had dried up. The content that remained on the site no longer aligned with what their target audience was searching for. As an experienced strategic SEO agency, our goal was to identify exactly what had gone wrong and put a recovery plan in place that would bring back not just traffic, but meaningful, conversion-ready users.
Our SEO Strategy: From Technical Repair to Revenue Growth
We began with a full SEO audit to identify the technical and structural problems behind the performance drop. Our technical SEO efforts focused on fixing crawl errors, restoring broken internal links, improving page speed, and boosting Core Web Vitals. These changes helped improve user experience and made the site easier for search engines to index and understand.
Next, we overhauled the content strategy. Our team performed keyword research to identify missed opportunities and content gaps. We created cornerstone pages targeting high-intent queries, rewrote underperforming content, and removed or consolidated outdated material. Every page was optimized using on-page SEO best practices — from internal linking to meta descriptions and heading structure — ensuring the content could compete for top positions in search results.
We also executed a focused link-building strategy to earn high-quality backlinks from authoritative sources in e-commerce and manufacturing. This helped strengthen Gembah’s domain authority in a competitive space. At the same time, we improved local SEO by optimizing Gembah’s Google Business Profile, updating citations, and addressing NAP inconsistencies.
Each part of the campaign was designed to generate relevant traffic from users who were actively looking for what Gembah offers. We focused not just on increasing visibility, but on creating a search engine optimization strategy that would support sustained online presence and real conversion growth.
The Results: Real Gains in Visibility and Conversions
Over just five months, the results of this SEO campaign were clear:
- A 1,252% increase in monthly organic leads
- A 500% increase in organic conversion rate
- A 60% increase in keyword ranking in the top three positions
- A 48% growth in featured snippet ownership
- A 35% increase in overall organic website traffic
- Page load time reduced from 1.1 seconds to 0.5 seconds
- Core Web Vitals score improved from 65% to 99%
- Major gains in keyword visibility across ecommerce and sourcing-related queries
These results helped Gembah reconnect with the right buyers, improve engagement, and accelerate revenue opportunities. Our work ensured that search engine optimization services were not just supporting rankings — they were actively driving bottom-line outcomes.
Built for Business Results, Not Just Rankings
Many marketing agencies focus on visibility metrics without tying their work to meaningful performance. At Intellibright, we approach SEO differently. Every improvement we made — from resolving technical blockers to rewriting content — was aligned with lead generation and long-term impact.
“Plenty of agencies promise SEO results, but very few are willing to connect strategy to revenue. That’s where we’ve always been different,” said Ron R. Browning, CEO of Intellibright. “Our work with Gembah was about fixing what mattered most — visibility, performance, and conversion paths. The growth didn’t come from chasing traffic, it came from doing the hard things right.”
Gembah’s results reflect the kind of impact professional SEO services can have when strategy, content, and performance are fully aligned. From technical improvements to content development and quality backlinks, we focused on the areas that mattered most — and it paid off.
What SEO Should Be Doing for Your Business
Whether your company has gone through a website redesign, is seeing drops in website traffic, or simply isn’t ranking for the terms your customers care about, the right SEO strategy can reset your momentum. Intellibright’s SEO specialists help businesses build a stronger online presence by solving the right problems and prioritizing the right actions.
We don’t believe in shortcuts or fluff. We believe in SEO efforts that create measurable change and support real business goals.
Explore our SEO services to learn how our team of SEO consultants builds campaigns that attract more qualified leads, improve search visibility, and support long-term digital marketing success.
About Intellibright
Intellibright is a dynamic, fast-growing digital marketing agency based in Austin, TX. Recognized as an Inc. 5000 Fastest Growing Company (2020, 2021) and ranked among the Financial Times 500 Fastest Growing in the Americas (2021–2024), Intellibright specializes in maximizing digital revenue through advanced data-driven strategies and comprehensive solutions. With a LASR (leads, appointments, sales, revenue) focus, the agency is committed to true ROAS reporting, ensuring clients achieve profitable growth across paid search, SEO, and digital advertising campaigns. Intellibright offers a full suite of services, including website development and design, SEM, SEO, content marketing, social media, and reporting and analytics, delivering measurable results that drive business success.
Our results-focused team of experienced professionals becomes an extension of your business, and our performance-driven model ensures we’re focused on results that matter to your business.