“The staff and owner of Intellibright are extremely smart and helpful. They have made this process so easy for me as a business owner. I would recommend them to anyone who finally wants to get a handle on all their digital marketing platforms.”
Intellibright helped us turn our website into a true lead generator and align our sales process to close those leads more efficiently. They built an inbound engine that complements our strong outbound sales efforts—and the results are nothing short of amazing. We grew from 0 to 260 qualified monthly appointments in just under 6 months.”
We have had the pleasure of working with Intellibright for our PPC and SEO needs for the better part of a year now. Their expertise and results-driven approach have significantly contributed to our success. I highly recommend their dedicated team for anyone looking to enhance their digital marketing.
Ron and his team are simply amazing. They have been instrumental in organizing, optimizing, and scaling our advertising. The visibility we have now has given me back hours to my day.
Imagine lowering your COGS by 50% and the impact that would have on your business! Digital marketing is like a mini business inside your business – and conversion optimization is the key to success.
When we increase your visitor-to-lead ratio, the cost of leads gets lower. Essentially, we can generate more leads for the same money. When we generate more leads for the same money, we generate more sales. In turn, this gives us a bigger budget to do more digital marketing.
Think about it like this: Google is an auction. As we improve your conversion rates we have more money to pay for clicks. The more we are willing to pay for a click, the more clicks Google will sell us.
Conversion optimization is not just spending money on Google Ads, though. If you are not tracking, recording, and listening to your inbound sales calls, I can assure you that something is being missed. If that’s the case, you won’t be able to compete with others who have optimized their processes and, thus, have more sales and money to reinvest in more digital.
Every part of the digital marketing journey HAS to be optimized if you want to get great results and add double-digit revenue growth to your business.
How do you get these results?
If it sounds hard, that’s because it is! Digital marketing is easy to do poorly but very difficult to do well. If you invest the time and energy to test every aspect of your ad copy, landing pages, and processes, then you can get great results.
You can also easily throw money at digital marketing. However, if you don’t track the sales results and connect them back to your efforts, you might as well keep the money because I can assure you that money is being lost.
Let me repeat this in another way: If you can’t tie your lead sources and costs to your sales revenue, then you are throwing good money away. Period.
If you’d like a no-pressure friendly discussion about digital marketing for your business, schedule some time with us here.
