“The staff and owner of Intellibright are extremely smart and helpful. They have made this process so easy for me as a business owner. I would recommend them to anyone who finally wants to get a handle on all their digital marketing platforms.”
Intellibright helped us turn our website into a true lead generator and align our sales process to close those leads more efficiently. They built an inbound engine that complements our strong outbound sales efforts—and the results are nothing short of amazing. We grew from 0 to 260 qualified monthly appointments in just under 6 months.”
We have had the pleasure of working with Intellibright for our PPC and SEO needs for the better part of a year now. Their expertise and results-driven approach have significantly contributed to our success. I highly recommend their dedicated team for anyone looking to enhance their digital marketing.
Ron and his team are simply amazing. They have been instrumental in organizing, optimizing, and scaling our advertising. The visibility we have now has given me back hours to my day.
Every small to mid-sized business needs online marketing to succeed, grow the business, and generate new revenue. For many, it starts with a simple website or Facebook page. Later, a business owner attempts her first AdWords campaign, puts up a Facebook ad, starts a blog, or solicits reviews from satisfied customers. Quickly, she realizes it’s taking too much time to do everything herself. She decides to pay top dollar to outsource to a local marketing firm, relieved and also worried about ROI. What exactly is she getting back? What’s working and what’s not?
According to an AT&T Small Business Technology Poll from 2013, 66 percent of small businesses are maintaining or increasing spend on digital marketing. The question is, do they know if they’re investment is paying off? While the majority of large and small businesses decide to outsource their marketing efforts because they’d rather not think about the details, it literally pays to know exactly what you want to get out of a consulting relationship before entering one. As marketers know, there isn’t a one-size fits all approach to online marketing. A smart marketing plan begins with considering a particular industry, its unique challenges, and tailoring the plan to fit the business.
Where do you want your dollars to go? Ask yourself these questions and spend some time thinking about the answers before locking down your marketing plan and finding the right firm for your needs.
1. B2B or B2C? (Each is unique.)
B2B and B2C are very different animals. Here some key stats:
2. Where are your customers? (Be there.)
Do you know whether your customers use Facebook or Twitter, or both? Identify where they are and be there! Some stats:
3. Are you generating leads? (Now’s the time!)
It’s not enough to put up a website. Is it optimized to maximize traffic and leads? Some stats:
4. Are you converting? (Get on it!)
What happens after you get a lead? Is there a pipeline in place? If not, get on it!
5. Do you know the numbers? (Analytics is the new black.)
Reviewing analytics is a must for every business owner concerned with ROI.
Already identified your online marketing needs and need an intelligent team to execute your grand plans? IntelliBright offers affordable, comprehensive online marketing solutions for small to mid-sized businesses that are Tracked, Proven, and Guaranteed. Visit IntelliBright.com to learn more or Request a Free Consultation Now.
About Jen Udan
Jen Udan is a writer, editor, blogger and marketer based in Austin, Texas. She has worked with a number of tech startups and has interviewed founders, industry leaders and YouTube stars.
