Microsoft Ads offers access to audiences that may not be as active on Google or other search platforms, helping businesses extend paid search reach without driving up cost per click (CPC). It’s a practical addition to a multi-platform strategy, especially for brands looking to maximize budget efficiency across search engines.
Intellibright manages Microsoft Ads accounts using the platform’s native tools, refining ad groups, keyword targeting, and bidding strategies. We handle every step of campaign execution, from copy testing and audience segmentation to conversion tracking, ensuring each campaign aligns with your goals and delivers measurable ROI.
We design account structures that align with business goals and maximize performance across Microsoft’s ad network.
We continuously refine campaigns to boost relevance, reduce costs, and improve conversion efficiency.
We make sure every click is traceable, and every conversion counts toward your ROI goals.
Microsoft Ads is a paid search platform that serves ads on Bing, Yahoo, and other Microsoft partner sites. While similar to Google Ads, it often has less competition, making it a cost-effective way to reach high-intent users in your target market.
Microsoft Ads helps expand reach to customers who may not be using Google, offers competitive cost per click (CPC), and integrates with powerful targeting features. It’s a strong addition to any paid search strategy focused on efficient acquisition.
Yes. We often manage Microsoft Ads in parallel with Google Ads to expand reach and improve overall paid media performance. We keep messaging and targeting aligned while tailoring bidding and creative to each platform.
We support a range of campaign types, including search ads, shopping campaigns, and retargeting. Each campaign is tailored to your sales funnel, customer targeting needs, and business goals to maximize impact across the Microsoft Ads platform.
We track ROAS, CPA, conversion rates, and other relevant metrics to assess performance, allowing us to identify what’s working and what’s not.
Microsoft Ads can drive traffic quickly, but performance improves over time. We typically start optimizing campaigns within the first two weeks, with most clients seeing stronger efficiency within the first 30 to 60 days.
We’ll develop and manage Microsoft Ads campaigns that align with your goals, budget, and audience targeting needs. Whether you’re expanding beyond Google or optimizing existing campaigns, we’ll help you drive more efficient traffic and stronger results.
