80% Increase in Qualified Demos in Just One Year
CRM-Driven Campaign Tracking Improved Lead Quality – Integrated Shape’s CRM with Google Ads to optimize based on actual demo signups rather than unqualified form fills.
High-Intent Keyword Focus Cut Wasted Spend – Excluded “free CRM” and other mismatched terms to target only users seeking premium, demo-ready solutions.
Qualified Lead Volume Rose Without Increasing Budget – Demo signups grew dramatically while cost per lead dropped, proving stronger ROI from more focused campaigns.
Shape was attracting clicks from users looking for free solutions, misaligned with its premium software model.
Leads were coming through, but few converted into product demos, disconnecting campaign performance from real sales outcomes.
Before Intellibright stepped in, Shape couldn’t tie ad spend directly to qualified leads or scheduled demos in its CRM.
Without a strong negative keyword strategy, a large portion of the budget went toward irrelevant traffic that failed to convert.
Intellibright restructured campaigns around high-intent keywords tied to product demos, while filtering out traffic from “free CRM” and unrelated queries.
A rigorous negative keyword strategy was implemented and updated weekly, eliminating low-quality clicks and improving overall traffic relevance.
Shape’s CRM was integrated into campaign tracking, enabling optimization based on actual demo signups instead of form fills.
Ad spend was shifted to campaigns delivering qualified leads, paired with conversion-based bidding to increase demo volume and lower cost per lead.
Intellibright helped Shape drive more qualified leads by aligning ad strategy with real CRM outcomes. Through refined targeting, full-funnel conversion tracking, and smarter budget allocation, Shape significantly increased demo volume while lowering acquisition costs.
32%
80%
50%
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