NATIONS ROOF SEARCH ENGINE OPTIMIZATION

+5,060 Ranking Improvements Across Commercial Roofing Keywords

SEO Foundation Rebuilt for National Growth – Restructured site architecture from the ground up to support scalable, long-term search visibility.

Content Strategy Expanded Topic and Location Coverage – Created a full commercial roofing content library paired with targeted location pages.

Technical SEO Standardized Across All Properties – Implemented consistent technical optimizations to support indexation and local discovery.

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The Challenge

Limited Organic Search Presence

Nations Roof lacked visibility across key commercial roofing terms, making it harder to compete with national and local providers.

Content Gaps in Key Markets

The site didn’t have location-specific content, making it difficult to rank in local searches—even in active service areas.

No Scalable SEO Foundation

The original site architecture wasn’t built for search. Without a technical framework, content expansion and performance were limited.

Inconsistent Optimization Across Locations

With multiple service areas, Nations Roof needed standardized SEO execution across all properties to support unified growth.

WHAT WE DID

The Solution

Redesigned Site With SEO-First Architecture

We rebuilt the website to prioritize crawlability, scalability, and content structure—laying the groundwork for long-term organic growth.

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Built a Comprehensive Commercial Roofing Content Library

We developed content across all core service lines to boost topical authority and support national keyword rankings.

Launched Hyper-Targeted Location Landing Pages

Each metro area received a dedicated, optimized landing page, improving local keyword performance and Google Map Pack inclusion.

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Implemented Technical SEO Across All Properties

Schema, internal links, and best practices were applied consistently to improve site health and search performance across the entire web footprint.

WHAT WE ACCOMPLISHED

The Results

Over six years, Intellibright helped Nations Roof scale its organic presence from minimal visibility to a dominant force in commercial roofing SEO. A combination of strong technical foundations, targeted content, and localized optimization enabled lasting improvements across thousands of high-value search terms.

Total position improvements across tracked keywords

5,060

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Unique keywords now ranking on Google

359

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Monthly search volume captured

1.91 million

Ready to get started with Intellibright?

At Intellibright, we work with dozens of clients, not hundreds or thousands. We are an integral part of each client’s business. Let’s connect and discuss how we’d make great partners for you.