1,220 Increase in ROAS in Under One Year
Focused Bidding on Sales-Qualified Leads – Shifted optimization to SQL2-stage conversions, prioritizing pipeline revenue over top-of-funnel form fills.
Reallocated Budget to Revenue-Driving Services – Invested more in product development and design campaigns with higher proposal rates and close value.
Scaled Mobile Campaigns With Stronger Return – Adjusted mobile targeting based on value-on-ad-spend (VoAS) to grow efficient lead volume.
Gembah’s previous campaigns funneled spend into manufacturing-related keywords that brought in low-value leads and poor ROI.
High click and form-fill volume failed to produce pipeline. The majority of leads didn’t convert into sales opportunities or revenue.
Mobile traffic often produced lower-quality leads and poorer performance compared to desktop, inflating acquisition costs.
Intellibright introduced a full-funnel attribution model with weighted CRM stages (MQL1, SQL1, SQL2, Proposal, Closed-Won), enabling value-based bidding tied to real business impact.
Spend was shifted to product development and design campaigns – segments that consistently delivered more proposals and higher revenue.
Mobile campaigns were reviewed by VoAS performance, with underperforming campaigns paused and top-performing segments scaled accordingly.
Intellibright helped transform Gembah’s paid media performance from a low-yield lead generator into a revenue-focused engine. With value-based bidding, service-level optimization, and CRM integration, Gembah achieved meaningful sales outcomes at scale.
1,325%
31%
500%
At Intellibright, we work with dozens of clients, not hundreds or thousands. We are an integral part of each client’s business. Let’s connect and discuss how we’d make great partners for you.
