Intellibright’s Blog

Marketing

To CRM or Not to CRM

Yep, that’s the question, alright. Intellibright believes in the support that a good CRM system provides. In fact, we blog about it and we make a living from CRM Systems.

From The CEO

The Brilliance of Prioritization

Many salespeople will work the oldest lead when they get behind. This is the worst strategy as the newest leads are, by far, the most likely to convert to sales….

From The CEO

Total Lead Management Solutions

This week we were working with a client to put a better lead management solution in place. When we were proposing it, they stopped us.

Sales

Google Drive Your Way to Productivity

Google Drive serves as a valuable resource for increasing productivity. The benefit occurs through an expansion of achieved milestones and profit, all in less time. It facilitates these gains in…

From The CEO

Going the Extra Mile

This past week we were at a client location. We were working with the team to understand a sharp fall-off in conversions with slight increases in lead volumes. Generally, large…

Sales

The Payoff to Pay For Performance Models

A significant number of marketing companies run on a business model that lacks finesse and does little to increase business for anyone but themselves. How many?

Sales

From Call Tracking to Conversions

Call tracking enables you to elevate business with a simple system that provides a multitude of benefits. This method consists of data driven elements that lead to higher conversion rates…

Sales

Close Phone Calls to Open Doors

Whether in person or on the phone, salespeople must close.  An increase in long distance business interactions means that closing on the phone proves more vital than ever. Even if…

Sales

Seeing Double Boosts Business

Are your salespeople seeing double? If not, they should be. When Intellibright talks about seeing double, we mean lead generation and excelling at customer care via the fabulous duo of…

Marketing

Wish List: Marketing Tips For The Holidays

Between Thanksgiving and New Years, business seems to be the last thing on anyone’s mind. Employees rush around to pick-up last minute holiday items or take longer lunches because they feel…

Marketing

Google Algorithm Changes Increase Mobility, Safety, and Profits

Google cherishes mobile-friendly ranking systems and loathes slow mobile sites. Google also values website security. In recent years, the company’s use of algorithm changes makes this point abundantly clear. The…

Marketing

Eliminate Conversion Rate Pitfalls

Three elements demonstrate the effectiveness of marketing websites: design, content, and conversion rates. Marketing companies sometimes fail to consider conversion rates with the same verve they bring to design and…