“The staff and owner of Intellibright are extremely smart and helpful. They have made this process so easy for me as a business owner. I would recommend them to anyone who finally wants to get a handle on all their digital marketing platforms.”
Intellibright helped us turn our website into a true lead generator and align our sales process to close those leads more efficiently. They built an inbound engine that complements our strong outbound sales efforts—and the results are nothing short of amazing. We grew from 0 to 260 qualified monthly appointments in just under 6 months.”
We have had the pleasure of working with Intellibright for our PPC and SEO needs for the better part of a year now. Their expertise and results-driven approach have significantly contributed to our success. I highly recommend their dedicated team for anyone looking to enhance their digital marketing.
Ron and his team are simply amazing. They have been instrumental in organizing, optimizing, and scaling our advertising. The visibility we have now has given me back hours to my day.
As marketers and salespeople, one of the hardest things we are ever asked to do is to look within ourselves, make an honest assessment, and determine if a particular campaign or overall organizational strategy would benefit from outside assistance. The knee jerk reaction is to balk at the idea of seeking help as it could appear that your talent and skill are not really needed at your company. Nothing could be further from the truth.
For instance, when I took over marketing with Intellibright, I sought out advice, pointers, and tactics that are practiced by some of the top thought leaders in the online marketing space. Gleaning what I could from them made me a stronger leader with Intellibright, and has elevated me to the position of mentor to other marketers. Seeking help makes you stronger.
The 5 Signs
If you find that any of the following items resonate with your current situation, you can be assured you are not alone. Many sales and marketing teams have expressed one form or the other of one, two, or all of the points below.
Even though it is 2015, there are many companies that simply fail to see the value of an online marketing strategy, instead relying on the old school outbound marketing approach. If I told you that nearly 100% of consumers utilize the Internet before making a purchase, you might likely think I am discussing a future projection. In fact, this staggering figure was true over 5 years ago.
The truth is that you cannot afford not to have an online marketing strategy today, tomorrow, and into the future.
There are many reasons why a redesign of your company’s online property makes sense. But simply throwing money at it and hoping it will miraculously improve is both foolish and unnecessary. A little legwork will help you to identify the key areas where you should focus your efforts on improving the design, layout, and functionality of your website.
This is a biggie! If you can’t follow your leads through the sales funnel, then you are most certainly losing revenue opportunities on a daily, weekly, and quarterly basis. If you have no actionable way to track the leads that your efforts are producing, then it is certain that the rest of your skills are not being used in any quantifiable method.
You are stretched way too thin. You likely work for a fast-paced organization where priorities can appear or shift from moment to moment. It is hard to conceive, design, and implement any sort of marketing strategy, much less an online strategy that requires frequent updating to maintain search relevance.
CONCLUSION:
Seeing that we are already into the conclusion, you may have noticed there are only 4 signs your online marketing efforts are falling short, above. The 5th sign is that you are reading this far. We all look for help, for guidance, and, (in our most frantic moments) a lifeline. If you are concerned that your company is missing the online marketing boat, it may be time to research the more reputable online marketing companies and see if and how they can help you and your company to not only survive, but thrive in the digital age.
