Pay-Per-Sale Marketing

PPS marketing is a performance-based model where businesses only pay for confirmed sales generated by a marketing partner. Unlike traditional models like cost-per-click (CPC) or cost-per-lead (CPL), PPS shifts financial risk away from the business by tying spend directly to revenue. While marketing still requires investment, PPS providers – such as agencies or affiliate networks – typically front the media spend, creative development, and optimization work.

As part of a broader strategy, PPS offers a low-risk channel for customer acquisition and pairs best with strong conversion infrastructure like optimized landing pages, lead qualification workflows, and CRM integration. When executed well, it can drive measurable growth without overextending an organization’s budget or internal resources.

• Cost Control: Businesses only for confirmed sales, reducing the risk of spending on traffic or leads that don’t convert.
• Transparent ROI Tracking: Tying spending directly to revenue outcomes makes it easier for businesses to measure and optimize marketing performance.
• Aligned Incentives: Partners are motivated to drive high-quality sales since payment is tied to outcomes, not effort.
• Scalable Growth: With the right structure, PPS enables businesses to expand acquisition without overextending internal resources. Some providers may cover media and optimization costs, especially in affiliate or fully managed performance models.
• Higher Quality Leads: Campaigns are structured to attract purchase-ready prospects, improving overall conversion rates.

Pay-per-sale strategies are built on a connected set of services designed to convert intent into revenue:

• Digital Marketing Strategy: Campaigns are developed around sales-based KPIs with a focus on optimizing each stage of the buyer journey. Curated strategies ensure alignment between channel execution, creative, and backend tracking to support a PPS framework.
• PPC & Paid Media: Paid campaigns on platforms like Google or Meta are managed to drive purchase-ready traffic. Spend is optimized around conversion performance, with targeting, creative, and bidding strategies continuously refined to maximize return.
• Paid Social Media: Social campaigns leverage precise audience targeting and conversion-focused creative to generate high-intent actions. Every click is measured against actual sales outcomes, supporting reliable performance attribution.
• ROAS Reporting & Analytics: Every sale is tracked back to the source. Reporting dashboards surface key metrics like revenue, conversion rate, and cost-per-sale, enabling ongoing campaign optimization and transparency between partner and client.

PPS marketing requires Intellibright to invest heavily upfront in order to drive meaningful results as quickly as possible. We commit time, budget, and resources before we see any return, so we only work with companies that have a proven business model, reliable marketing benchmarks, and the capacity to scale.

If a business hasn’t marketed online before, offline experience often won’t translate to scalable digital acquisition. We also look for opportunities that are large enough to justify the investment and have a short enough sales cycle to allow for reinvestment. These requirements ensure we’re set up to generate strong, sustainable growth from the start:

• Established Company: In business for at least 5 years with $30M or more in annual revenue. Why? We need you to have a proven business model in order to invest our time and money in growing it.
• Experience in Digital Marketing: You average $10K+ per month in digital advertising. Why? We’d like to understand your digital acquisition cost using scalable channels like Google, Bing, or Facebook.
• Regional or National Sales Area: You service customers on a regional or national scale. Why? We specialize in the services sector and have built our reputation on scaling regional and national businesses.

Quick Sales Cycle: Your typical sales cycle is 3 months or less. Why? Because we’re financing your sales and marketing program, quick payments allow us to reinvest faster and sustain performance.

Intellibright’s PPS program is built for established businesses with the scale, infrastructure, and marketing benchmarks to support aggressive growth. If your company is still growing or doesn’t meet the requirements above, this model may not be the best fit right now.

However, we offer a range of other performance-driven marketing solutions — including paid media management, conversion optimization, and strategic consulting — designed to help businesses at earlier stages build the foundation needed for future PPS eligibility. If you’re serious about growth and want a partner who can help you get there, we’d be happy to explore other ways to work together.