The digital advertising landscape is undergoing massive transformation.
For two decades, Google has defined how people search for information online and how brands connect with consumers, commanding billions in ad spend and creating entire industries around SEO and SEM. This shift isn’t just changing business strategies—it’s fundamentally altering how people discover and interact with information, requiring companies to rethink how they engage with customers during their information-seeking journey.
But consumers—especially younger generations—are increasingly moving away from traditional search engines. OpenAI recently crossed 400 million monthly active users, with reports showing that students and professionals alike are treating AI-driven search models like ChatGPT, Perplexity, and DeepSeek as their go-to discovery tools.
Unlike traditional search engines that return links, AI platforms provide conversational answers that synthesize information. As of 2025, Google dominates with 89.62% market share and 16.4 billion daily searches, and Bing holds 4.04% globally, AI search is rapidly gaining ground with over 400 million monthly users. Smart marketers are preparing for this shift by testing AI-native advertising now, ensuring they won’t be left behind as information-seeking behaviors evolve.
Backed by Andreessen Horowitz (a16z), Prosus, and Point72, Nexad creates ad experiences that feel natural within AI search responses—not disruptive, but additive. Their technology ensures advertisements enhance user interactions rather than interrupt them, making it the first fully AI-integrated ad solution available today.
As a leader in performance-driven digital marketing, Intellibright is the first agency to offer managed services for AI-native advertising, helping brands transition from traditional search to AI-powered campaigns. Through this partnership, Intellibright works alongside Nexad to help brands scale, optimize spend, and maximize impact in AI-driven environments.
“Advertising in AI search isn’t just a trend—it’s the next fundamental shift in digital marketing. By partnering with Nexad, we’re giving advertisers first-mover advantage in an entirely new ad ecosystem.”
-MICHELLE MATRANGA
Chief Digital Officer, Intellibright
AI-native ads are integrated directly into AI search responses based on conversation context. Nexad’s technology identifies relevant moments to present products or services that align with what users are actively seeking, creating a helpful rather than disruptive experience.
Don’t let competitors gain first-mover advantage in the AI advertising revolution. As digital information-seeking evolves with AI, brands that hesitate risk falling behind. Make sure your brand remains part of the conversation.
