100% Increase in ROAS in Just One Month
Performance-Focused Campaign Restructure – Rebuilt Meta ad strategy with funnel alignment and conversion-focused messaging.
Refined Attribution Tracking – Switched to click-only attribution to ensure performance metrics reflected real user intent.
Brand-Specific Campaigns and Expanded Retargeting – Launched dedicated campaigns for top product brands and scaled dynamic remarketing to re-engage high-intent shoppers.
Vivid’s Meta campaigns relied on a 7-day click/1-day view attribution model, which inflated performance metrics and made it difficult to measure true ad impact.
Campaigns weren’t structured to align with the customer journey, leading to inefficient targeting and irrelevant messaging.
High-priority brands weren’t receiving individual campaign support, limiting exposure and reducing control over spend and performance tracking.
Disconnected tracking across multiple touchpoints obscured the true customer journey, preventing accurate attribution and hampering optimization efforts.
We removed 1-day view attribution and implemented a click-only model, unlocking more reliable performance insights and enabling data-driven optimization.
We segmented the account into top, middle, and bottom funnel stages, aligning creative and copy with user intent to drive higher engagement and conversion rates.
We created individual campaigns for high-priority brands, ensuring better exposure, tighter budget control, and improved tracking for key product lines.
We enhanced dynamic remarketing efforts and introduced regular creative refreshes to reduce ad fatigue and sustain engagement over time.
In just the first month after restructuring, Vivid Racing saw a dramatic lift in paid social performance. Improved attribution, tighter targeting, and stronger brand alignment led to more efficient spend and significantly higher returns.
100%
tripled
200%
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