51x Increase in Organic Impressions
Optimized Social Presence Across Locations – Standardized and refreshed Meta pages for over 60 funeral home locations.
Increased Content Quality and Consistency – Established a unified posting strategy with localized, community-relevant content.
Stronger Organic Engagement Network-Wide – Improved audience reach and interaction through consistent, high-performing posts.
Most NorthStar locations had inactive or rarely updated Meta pages, with inconsistent branding and minimal community engagement.
Some locations weren’t posting at all, while others reused the same content, resulting in poor local relevance and brand inconsistency.
Without regular, engaging content, most pages failed to appear in feeds or connect with local audiences.
With 60+ location pages, there was no centralized process for content planning, scheduling, or performance tracking.
We audited and refreshed over 60 Meta pages, updating headers, business info, and branding to ensure consistency across all locations.
We increased content output by 390% compared to pre-Intellibright activity, delivering high-quality, community-relevant posts to every page on a consistent schedule.
Improved page structure and publishing led to major visibility gains–31 locations saw impression increases, ranging from gains of 356% to 5,100%.
Our updated content and posting strategy drove engagement across the board, with standout results boosting likes by 2,192%, link clicks by 1,581%, and total clicks by 1,601%.
By transforming over 60 inactive social pages into high-performing community assets, Intellibright helped NorthStar achieve massive organic gains in visibility and engagement. The new system delivered measurable results at scale – helping each location connect more meaningfully with local families.
51x
390%
triple digits
At Intellibright, we work with dozens of clients, not hundreds or thousands. We are an integral part of each client’s business. Let’s connect and discuss how we’d make great partners for you.
