205% Increase in Overall Monthly Closed-Won Revenue
Stronger ROI from Paid & Local Channels – Helped Gembah generate more revenue from every dollar spent across their Google Ads and Google Business Profile.
Higher Lead-to-Sale Performance – Improved lead quality, conversion rates, and closed revenue through better audience attribution and targeting.
Enhanced Local Visibility – Optimized Google Business Profile content and call to actions (CTAs) to drive more impressions and user engagement.
Paid campaigns were driving inconsistent lead quality and lacked ROI-focused targeting.
Product listings and business descriptions were outdated, limiting visibility and action.
Costs per sales-qualified leads were too high for sustainable growth.
HubSpot tracking gaps and unclear lead qualifiers weakened measurement and campaign decision-making.
We overhauled Gembah’s profile with product listings and a new CTA-driven business description, leading to a 54% increase in impressions and 17% more user interactions.
By integrating CRM milestone data into campaign targeting, we improved audience quality and conversion efficiency, boosting Google Ads VoAS by 159% and reducing SQL1 and SQL2 costs by 34% and 35%, respectively.
We resolved tracking issues in HubSpot and updated lead flow definitions, enabling better attribution, which supported a 208% increase in monthly closed-won deals, all without increasing ad spend.
Website enhancements such as call-to-action (CTA) redesigns, navigation updates, and the addition of a Google Reviews widget contributed to a 69% increase in average monthly proposal volume.
Over a seven-month period, Intellibright helped transform Gembah’s paid and local marketing performance. Updates to Google Business Profile content, ad targeting, and tracking infrastructure led to dramatic improvements in lead quality proposal volume and revenue efficiency, setting the stage for scalable, cost-effective growth.
188%
318%
205%
At Intellibright, we work with dozens of clients, not hundreds or thousands. We are an integral part of each client’s business. Let’s connect and discuss how we’d make great partners for you.
