85% YoY Increase in Google Profile Interactions
Localized Google Strategy Expanded Reach – Launched a silo-based landing page network targeting nearby cities, each interlinked to boost visibility in local search.
Improved Local Ranking Signals – Used city-specific service keywords and internal linking to strengthen topical and geographic relevance.
Consistent Growth in Engagement – Strengthened local signals and optimized content drove sustained increases in visibility and user interactions on Google Maps.
Alabama Funeral Homes wasn’t consistently appearing in Google Maps results, even within its core market, missing critical exposure when users searched for nearby funeral services.
Despite serving a broad region, Alabama Funeral Homes lacked dedicated landing pages for neighboring zip codes, limiting reach in key service areas.
Profile interactions and impressions were significantly lower than industry benchmarks, signaling an urgent need to improve Google Business Profile optimization and local SEO signals.
We built a network of interlinked pages targeting funeral and cremation services in nearby cities. This localized SEO strategy helped boost topical relevance and led to a 78% increase in Google Business Profile impressions.
Each page included references to adjacent service areas, helping Google recognize Alabama Funeral Homes’ broader regional coverage and improve local pack rankings across multiple cities.
Enhanced page structure and service-specific keywords improved Alabama Funeral Homes’ visibility for high-intent searches, leading to an 85% increase in Google Business Profile interactions and 1,828 profile actions in 2024.
Intellibright helped Alabama Funeral Homes build a stronger digital footprint across its regional market. By implementing a silo-style landing page strategy, we expanded local reach, improved search presence, and generated measurable lifts in key Google Business Profile engagement metrics.
85%
78%
1,828
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