The Evolution of SEO: From Search Engine Origins to AI-Driven Discovery
Search engine optimization (SEO) has come a long way from the early days of simple keyword stuffing and directory-based rankings. What started as a technical practice to help websites get noticed has transformed into a sophisticated, user-focused discipline that touches nearly every aspect of digital marketing. While search rankings, keyword research, and link building remain […]
SEM vs. SEO: Understanding the Differences and Synergies
Understanding the nuances of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is crucial for building a robust online presence. While both strategies aim to increase visibility on search engines, they differ in approach, cost, and execution. Let’s break down the differences, explore their synergies, and help you decide how to leverage them effectively.
Demystifying SEO: What Every Business Owner Should Know
Search Engine Optimization (SEO) is an ever-changing practice that frustrates many business owners. However, search engine rankings matter, so you must pay attention to this critical tool when marketing your business. There’s a lot to learn about SEO, but read this to get a basic understanding of what it is and why it’s critical to […]
LASR: The Intellibright Approach to Digital Marketing
Intellibright is a Google Partner agency that specializes in Performance Digital Marketing. We believe the focus of our conversations with our partners should be LASR (Leads, Appointments, Sales, and Revenue). In the ever-evolving landscape of digital marketing, success can seem intricate and difficult to understand. However, with our services, businesses can easily see true measures […]
How To Create Trust for EAT in SEO [2021 Guide]
Have you been optimizing your site for Google EAT? If not, there’s still time to get started! You didn’t have to be an SEO professional to know that it has been quite some time since Google Page Rank was considered relevant for any type of ranking context whatsoever. Once one of the best indicators of […]
Understanding Search Intent
A common question I’ve heard throughout my SEO career is, “Why am I not ranking for keyword X?” or even, “Can my website rank for keyword X?” The answer is: It depends. Google wants to display websites in their search results that best match not only what a user searched for but the intent behind […]