40% Boost in SEO Leads
Scalable Multi-Site SEO – Successfully implemented a cohesive strategy across multiple unique funeral home websites.
Improved Local Visibility – Boosted visibility through schema markup, location-level content, and backlinks.
Centralized SEO Systems – Standardized SEO systems while tailoring on-page efforts to individual community needs.
NorthStar operated 63 separate websites – each representing a different location – making SEO management highly fragmented and resource-intensive.
Many funeral home sites lacked local schema, backlinks, or complete service pages, limiting their local search performance.
With each site functioning independently, NorthStar wasn’t benefiting from shared SEO strength or cross-domain visibility.
Content creation, technical maintenance, and citation management varied by location, resulting in inconsistent growth and search performance.
We deployed consistent local business schema and technical SEO protocols across all domains, creating a scalable foundation that contributed to a 40% boost in SEO leads.
We launched a shared content system and aligned review strategies across the network, helping drive quarter-over-quarter lead growth since Q4 2023.
Each site was optimized with tailored service content, local copy, and structured metadata, supporting improved local pack rankings and keyword visibility.
We executed location-specific backlink outreach and cleaned up citations to strengthen cross-domain authority, contributing to an average keyword ranking improvement from 12.31 to 4.78.
By standardizing SEO across 63 independent websites, Intellibright helped NorthStar build lasting search visibility and lead momentum. With every location optimized for local intent and supported by scalable content and link-building systems, organic growth accelerated and keyword rankings improved portfolio-wide.
40%
12.31 to 4.78
63 unique websites
At Intellibright, we work with dozens of clients, not hundreds or thousands. We are an integral part of each client’s business. Let’s connect and discuss how we’d make great partners for you.
