44% Increase in Phone Calls Across Locations
Mutli-Location Optimization – Conducted in-depth audits and implemented targeted updates across 60+ unique Google Business Profiles.
Improved Local Rankings and Visibility – Boosted local pack rankings and map visibility by expanding service areas and optimizing profile content.
Enhanced Customer Engagement – Drove more phone calls, clicks, and direction requests through strategic targeting and location-specific refinements.
Many Google Business Profiles were incomplete or outdated, leading to visibility gaps and unreliable performance.
Some locations, especially in higher-income zip codes, had narrow service areas and didn’t appear in local 3-pack results.
There was no centralized process in place to update, track, or optimize listings consistently across all locations.
We performed detailed audits across 60+ Google Business Profiles, correcting outdated business information, standardizing categories, and ensuring each listing was fully complete. This provided a consistent foundation for measurable improvements in local search performance.
For underperforming locations, we expanded service areas to cover surrounding high-income zip codes. One previously low-visibility profile now drives over 1,500 interactions per month, proving the impact of more strategic targeting.
By enhancing listing content, refining business descriptions, and ensuring each profile was fully optimized, locations saw an average increase of 20+ positions in local search results, significantly improving discoverability on Google Maps.
By improving listing accuracy and expanding service areas, we made it easier for users to take action directly from search. As a result, website clicks from Google Business Profile listings increased by 12.16%, reflecting stronger visibility and more relevant local targeting.
Through strategic Google Business Profile optimization, Intellibright helped NorthStar Memorial Group strengthen local visibility and drive measurable user engagement. Profiles became easier to find, better positioned on Google Maps, and more effective at generating high-intent actions.
88.7%
44.86%
20+ positions
100,000+
At Intellibright, we work with dozens of clients, not hundreds or thousands. We are an integral part of each client’s business. Let’s connect and discuss how we’d make great partners for you.
